Topgolf International, Inc. and Toptracer provide privacy notices that are tailored to the legal and  
regulatory requirements applicable in your country of residence. Please select from the choices below  
the privacy notice that applies to you.  
For players who reside in the United States  
If you reside in the United States, you may view the privacy notice applicable to you here.  
For players who reside outside of the United States  
If you reside in any country other than the United States, you may view the privacy notice applicable to  
you here.  
PRIVACY NOTICE  
UPDATED AND EFFECTIVE: June 30, 2023  
This privacy no�ce (“Privacy No�ce”) applies to residents of all countries other than the United States. If  
you are a resident of the United States, please click here to view the relevant privacy no�ce. This Privacy  
No�ce applies to our physical loca�ons, including our on-site kiosks (“Loca�ons”), our websites  
(“Website(s)”), mobile applica�ons (“Applica�on(s)”) and other Topgolf products and services, including  
our range product, “Toptracer Range”, (collec�vely, the “Topgolf Offerings”), owned and operated by  
Topgolf Interna�onal Inc., and its subsidiaries and affiliates (collec�vely “Topgolf,” “we,” "our," or “us”).  
Please review this Privacy No�ce and any of our applicable Terms and Condi�ons carefully. To the  
extent legally permited, your use of the Topgolf Offerings, including any purchase of any products or  
services, signifies you have read and understood this Privacy No�ce and have read, understood and  
agrees to the applicable Terms and Condi�ons.  
Table of Contents  
1. Personal Information We Collect  
2. How We Use Personal Information  
3. Sharing Your Personal Information  
4. Third Party Advertising & Analytics Companies  
5. How We Respond To “Do Not Track” and "GPC" Signals  
6. Links to Other Websites and Online Services  
7. Children's Privacy  
8. Security of Your Personal Information  
9. Retention and Destruction of Your Personal Information  
10. Your Choices About The Information We Collect  
11. Cross-Border and International Transfers of Personal Information  
12. Changes in Our Privacy Notice  
13. Controllers  
14. Notice to Australian Residents  
15. Notice to European Economic Area/United Kingdom Residents  
16. Notice to South Korean Residents  
17. Contact Us  
1. Personal Information We Collect  
Depending on how you interact with us, we collect information from you directly, automatically when you  
visit or use the Topgolf Offerings and from third parties. Some of this information may be considered  
personal information or personal data under various applicable laws. We consider information that  
identifies you as a specific, identified individual such as name, gender, age, postal address, email, and  
   
phone number as personal information (“Personal Information” or “Personal Data”). We will also treat  
additional information, including IP addresses and cookie identifiers, as Personal Information where  
required by applicable law. Note that we may de-identify or pseudonymize Personal Information, such as  
aggregating or converting it to a code, sometimes using a function commonly known as "hash". We  
maintain and use de-identified data without attempting to re-identify it, except where permitted by  
applicable law, such as to determine whether our de-identification processes satisfy legal requirements.  
We will treat de-identified information as non-personal to the fullest extent allowed by applicable law. If  
we combine non-personal information with Personal Information, then we will treat the combined  
information as Personal Information under this Privacy Notice.  
Information You Provide Directly  
We collect Personal Informa�on or other informa�on (such as demographic informa�on or informa�on  
about your interests) from you when you use or interact with the Topgolf Offerings, such as when you  
create an account; make a reserva�on; play games on or otherwise interact with our Websites or  
Applica�ons; visit our Loca�ons; visit our Websites; use our Applica�ons; take part in surveys; par�cipate  
in golf lessons, leagues, and tournaments; book or par�cipate in events at our Loca�ons; sign up for  
emails, text messages, or other marke�ng communica�ons; contact us or make purchases; take part in  
discussion boards or other social media func�ons on the online Topgolf Offerings; par�cipate in a  
sweepstakes or contest; or play on Toptracer Range at any of third-party operated (“TTR Operators”) golf  
facili�es at which it is installed (“TTR Facili�es”).  
You may choose to provide us email addresses or contact informa�on of other people, such as if you  
book an event or make a reserva�on and give us the contact informa�on of your guests. If you disclose  
any Personal Informa�on rela�ng to other people to us, you represent that you have the authority to do  
so and to permit us to use the informa�on in accordance with this Privacy No�ce. You confirm in such a  
case that you have informed the relevant individuals of this Privacy No�ce.  
Online Usage Information & Cookies & Similar Tracking Technologies  
When you interact with us through the Topgolf Offerings online, we and our third party business  
partners automa�cally collect certain informa�on regarding your visit and use of the online Topgolf  
Offerings, including the total number of visitors, pages visited per use, browser type, IP addresses, exit  
page, dura�on of use, and opera�ng system type, to administer the Topgolf Offerings and analyze trends  
and sta�s�cs to evaluate our visitors' preferences and the Topgolf Offerings’ effec�veness ("Usage  
Informa�on"). For our online Topgolf Offerings, you can control the use of cookies at the individual  
browser level. Usage Informa�on includes for example the hardware model, browser, the URL or  
adver�sement that referred you to the online Topgolf Offering, the search terms you entered into the  
search engine that led you to the online Topgolf Offering, among other informa�on. We use Usage  
Informa�on for a variety of purposes, including enhancing or otherwise improving the online Topgolf  
Offerings. In addi�on, we automa�cally collect your IP address or other unique iden�fier ("Device  
Iden�fier") for any computer, mobile phone, or other device you may use to access the online Topgolf  
Offerings.  
The methods used to collect Usage Informa�on include the following:  
Cookies and Local Storage. The online Topgolf Offerings use cookies and related technologies  
("Cookies") to enhance the browsing and usage experience on our online Topgolf Offerings.  
"Cookies" are small files or records that are placed on a visitor's device or browser (by a third-party  
or us) to collect informa�on about your ac�vi�es on our online Topgolf Offerings. For informa�on on  
the purposes that Cookies are used for in our online Topgolf Offerings, please see the cookie banner  
informa�on presented when you access our online Topgolf Offerings. Generally, the following  
categories of cookies are used:  
•
•
Strictly necessary cookies, which are necessary for the online Topgolf Offerings to func�on,  
Performance cookies, which are used for analy�cs and for example to monitor the  
effec�veness of certain marke�ng email campaigns, and to monitor the total number of  
visitors, pages viewed, and banners served on our online Topgolf Offerings,  
Functional cookies, which are used for example to speed up naviga�on and provide you with  
custom-tailored content, to enable features, to remember the informa�on you gave to us, so  
you do not have to re-enter it each �me you visit the online Topgolf Offerings, and  
Marketing cookies, which are used for example to serve behavioral based adver�sements  
and to market our products and services to you.  
•
•
As detailed below, we also allow certain partners to place Cookies on our online Topgolf Offerings to  
provide personalized marke�ng to you. You can find more informa�on about Cookies and how they  
work at www.allaboutcookies.org.  
Certain browsers or browser add-ons may provide addi�onal local data storage mechanisms that are  
used in a manner similar to Cookies, and some of the content included on the online Topgolf  
Offerings make use of this local storage.  
Web Beacons. Small graphic images or other web programming code called web beacons (also  
known as “1x1 GIFs” or “clear GIFs”) may be included in our online Topgolf Offerings and email  
messages. Web beacons may be invisible to you, but any electronic image or other web  
programming code inserted into a Website or email can act as a web beacon. Web beacons or similar  
technologies may be used for a number of purposes, including, without limita�on, to count visitors  
to the online Topgolf Offerings, to monitor how users navigate the online Topgolf Offerings, to count  
how many emails that were sent were actually opened, or to count how many par�cular links were  
actually viewed.  
Embedded Scripts. An embedded script is programming code that is designed to collect informa�on  
about your interac�ons with the online Topgolf Offerings, such as the links you click on. The code is  
temporarily downloaded onto your device from our web server or a third-party service provider, is  
ac�ve only while you are connected to the online Topgolf Offerings and is deac�vated or deleted  
therea�er.  
In addi�on, we may use a variety of other technologies that collect similar informa�on for security,  
fraud detec�on, online func�onality, and opera�onal purposes.  
Location Data  
In certain Topgolf Offerings, we collect or infer your approximate location through information we  
collect, such as your IP address. In addition, some mobile service providers may also provide us or our  
third-party service providers or business partners with information regarding the physical location of  
your device.  
Information We Collect from Other Third Parties  
We also receive Personal Informa�on about you from other sources that share your Personal  
Informa�on with us, including other users who add you to a reserva�on, your coach If you as a player  
use our online coaching Topgolf Offering, “Toptracer Coach”, third-party business partners (including  
companies that assist us with online adver�sing and analy�cs), or publicly available sources. If you are  
an exis�ng user of any Topgolf Offering, or later become a user of any Topgolf Offering, we will combine  
the informa�on we receive from you with informa�on about you from other sources to beter  
understand your interests and preferences and beter market our products and services to you.  
We combine the informa�on we receive from those other sources with informa�on we collect through  
the Topgolf Offerings. In those cases, we apply this Privacy No�ce to the combined informa�on. The  
informa�on collected and stored by the third party is subject solely to the third party's privacy prac�ces.  
Social Site Information Collection and Use  
The online Topgolf Offerings may permit you to interact with a third-party social media site ("Social  
Site"), for example, by including a buton allowing you to link to a third-party pla�orm (such as Instagram  
or TikTok) or interac�ng with you through your social media account ("Social Site Features"). When you  
access a Social Site through our online Topgolf Offerings or use or access any of our products and  
services or communicate with us by way of a Social Site, including Social Sites where you can play our  
electronic games, both we and the Social Site will have access to certain informa�on about you and your  
use of the online Topgolf Offerings and the Social Sites. The Social Sites may collect informa�on about  
your visit to the online Topgolf Offerings through Social Site Features we have integrated into the Topgolf  
Offerings. The Personal Informa�on you allow us to access varies by game and Social Site, and it is  
affected by the privacy se�ngs you establish at the Social Site. You can control and find out more about  
these se�ngs at the Social Site where you play our games or otherwise access our content or interact  
with us. For example, we access and store some or all of the following informa�on, as allowed by you,  
the Social Site, and your preferences; your first and last name; your profile picture or its URL; your user  
ID number, which is linked to publicly available Personal Informa�on such as name and profile photo; the  
user ID numbers for your friends that are also connected to us or our game(s); and the login email you  
provided to that Social Site when you registered. Note that through the Social Site Features, these Social  
Sites may be able to collect certain informa�on about your visits to the online Topgolf Offerings  
regardless of whether or not you affirma�vely interact with the Social Site Features and whether or not  
you are logged into (or have) an account with the Social Site. If you use the Social Site Features, your  
interac�on and Personal Informa�on may be publicly disclosed on the Social Site depending on your  
privacy se�ngs on such Social Site.  
By accessing our products and services or otherwise communica�ng with us through a Social Site, you  
understand that we will collect, store, and use, in accordance with this Privacy No�ce the Personal  
Informa�on that you have allowed the Social Site to provide to us, or that we collect through the Social  
Site, including through an Applica�on Programming Interface ("API").  
To manage the Personal Informa�on we receive about you from the Social Site where you play our  
games or interact with us, you will need to follow the instruc�ons at that Social Site for upda�ng your  
Personal Informa�on and changing your privacy se�ngs.  
Once we receive your Personal Informa�on from a Social Site, that Personal Informa�on is stored and  
used by us as set out in this Privacy No�ce, and you may access and update that Personal Informa�on as  
described below.  
2. How We Use Your Personal Information  
We may use non-personal informa�on for any purpose allowed by applicable law, including for  
adver�sing, research, and marke�ng purposes.  
We also use informa�on collected from or about you, including Personal Informa�on and Usage  
Informa�on, as disclosed in this Privacy No�ce, for the following general purposes:  
•
Provide you and other users with our Topgolf Offerings that you have signed up for or  
otherwise par�cipate in,  
•
•
Communicate with you to manage the Topgolf Offerings that you use,  
Communicate with you for marke�ng purposes, for example informa�on about new  
products or services, events at our Loca�ons, events at TTR Facili�es, events that Topgolf  
sponsors (such as contests, sweepstakes and surveys), and other special offers and  
marke�ng, adver�sing, and promo�onal messages that may be of interest to you, which may  
include informa�on about partner companies (including TTR Operators) or other programs  
we or third-party businesses are involved with,  
•
•
•
•
Communicate important no�ces regarding the Topgolf Offerings, and our policies to you,  
Respond to your ques�ons, requests, complaints,  
Carry out surveys and collec�ng your feedback,  
Carry out analyses to beter understand how our Topgolf Offerings are used and how our  
business performs,  
•
•
Detect and troubleshoot problems in our Topgolf Offerings,  
To ensure the func�onality and security of our Topgolf Offerings, including to operate and  
protect the Topgolf Offerings from errors, misuse, fraud, any criminal ac�vity, and other  
illegal ac�vi�es or ac�vi�es that violate our terms and policies,  
•
To manage the rela�onship with TTR Operators Topgolf Distributors, golf coaches and other  
Topgolf partners,  
•
•
•
To manage and defend legal claims,  
To comply with applicable laws, and  
As otherwise disclosed in this Privacy No�ce, for other purposes that we disclose when you  
provide your informa�on.  
 
Please find below addi�onal informa�on on our collec�on and use of your Personal Informa�on. Please  
note that not all scenarios may apply to you, since the collec�on and use of your Personal Informa�on  
depends on how you interact with us.  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
Provide our  
We use the information that  
you have provided to us and  
collected in connection with the  
registration of your account,  
please see below. In addition,  
we use information that is  
generated when you use our  
Topgolf Offerings, including  
game activity, please see  
below.  
We have a legitimate interest in providing  
our services.  
Topgolf Offerings  
and communicate  
with you  
Account  
Registration  
We collect your name, gender,  
age, and contact information  
when you create an account at  
our Topgolf Offerings. We also  
collect information relating to  
the actions that you perform  
while logged into your account.  
We have a legitimate interest in providing  
account-related functionalities to our  
users. Accounts can be used for easy  
checkout and to save your preferences  
and transaction history.  
This information will be shared with  
Topgolf Operators for their own  
communication, including marketing  
communication, and follow-up purposes.  
Cookies and First  
Party Tracking  
Cookies collect Usage  
We have a legitimate interest in making  
our online Topgolf Offerings operate  
efficiently.  
Information and Device  
Identifiers when you use our  
online Topgolf Offerings.  
Cookies and Third-  
Party Tracking  
We participate in behaviour-  
based advertising, this means  
that a third party uses  
We have a legitimate interest in engaging  
in behaviour-based advertising and  
capturing website analytics.  
technology (e.g., a cookie) to  
collect information about your  
use of our online Topgolf  
Offerings so that they can  
provide advertising about  
products and services tailored  
to your interests on our online  
Topgolf Offerings, or on other  
websites.  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
Demographic  
Information  
We collect personal  
We have a legitimate interest in  
understanding our users and providing  
tailored services.  
information, such as your age,  
gender or location if you use  
our Topgolf Offerings.  
This information will be shared with  
Topgolf Operators for their own  
communication, including marketing  
communication, and follow-up purposes.  
Location Data  
We collect location data based  
on your use of the Topgolf  
Offerings. We only collect your  
precise location from our  
Application(s) if you have given  
your prior permission to such  
collection.  
We have a legitimate interest in  
understanding the location of our users  
to effectively deliver our services to you.  
Email  
Interconnectivity  
If you receive email from us, we We have a legitimate interest in  
use certain tools to capture  
data related to when you open  
our message, click on any links  
or banners it contains and make  
purchases.  
understanding how you interact with our  
communications to you.  
We use information about current  
employees to perform our  
Employment  
If you apply for a job posting, or  
become an employee, we  
collect information necessary to responsibilities as an employer. In some  
process your application or to  
retain you as an employee. This  
may include, among other  
things, your Social Security  
Number. Providing this  
contexts, we are also required by law to  
collect information about our employees.  
We also have a legitimate interest in  
using your information to have efficient  
staffing and work force operations.  
information is required for  
employment.  
Feedback/Support  
Game Activity  
If you provide us feedback or  
contact us for support, we will  
collect your name and e-mail  
address, as well as any other  
content that you send to us, in  
order to reply.  
We have a legitimate interest in  
receiving, and acting upon, your feedback  
or issues.  
When you participate in  
gameplay at one of our  
Locations or through the online  
We have a legitimate interest in keeping  
track of your performance in games to  
effectively deliver our services to you.  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
Topgolf Offerings or when  
playing Toptracer Range we will  
This information will be shared with  
Topgolf Operators for their own  
collect information necessary to communication, including marketing  
track your performance and  
your performance against other  
participants.  
communication, and follow-up purposes.  
Golf Lessons and  
Leagues  
We collect your information  
when you sign up for golf  
lessons or leagues at one of our  
Locations.  
We have a legitimate interest in  
communicating with you regarding your  
golf lessons or league participation.  
Coaching  
If you as a player use our online  
coaching Topgolf Offering  
We have a legitimate interest to  
effectively deliver our services to you.  
(Toptracer Coach), we will use  
your name and e-mail address  
to manage your invitation and  
your account information and  
game activity to track your  
performance against set goals,  
assignments and targets.  
Your performance information will be  
shared with your designated coach to  
allow the coach to follow-up on your  
performance, set new goals and coach  
you.  
Incident Reporting  
If there is a circumstance in  
We have a legitimate interest in resolving  
which an incident takes place at any incidents that take place at our  
one of our Locations, we may  
collect information from you to  
ensure the incident is properly  
recorded and remedied.  
various Locations.  
Mailing List  
When you sign up for one of  
We share information about our products  
our mailing lists, we collect your and services with individuals that consent  
email address or postal  
address.  
to receive such information. We also  
have a legitimate interest in sharing  
information about our products or  
services.  
Mobile Devices  
Push Notifications  
We collect information from  
your mobile device such as  
unique identifying information  
broadcast from your device  
when visiting our Sites or when  
visiting one of our Locations.  
We have a legitimate interest in  
identifying unique visitors, and in  
understanding how users interact with us  
on their mobile devices.  
We use your information to  
send you push notifications  
We have a legitimate interest of  
communicating with you, including for  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
through our Application(s) and  
online Topgolf Offerings if you  
have opted in to receive such  
push notification in your device  
or browser. We send push  
notifications for the  
marketing purposes. We only send push  
notification to you if you have opted in to  
receive such notifications in your device  
or browser.  
communication purposes  
outlined in this Privacy Notice,  
including for marketing  
purposes, but also to  
communicate important notices  
regarding the Topgolf Offerings,  
and our policies to you.  
Order Placement  
We may collect your name,  
billing address, shipping  
address, e-mail address, phone  
number, and credit card  
number when you place an  
order.  
We use your information to perform our  
obligations to provide you with products  
or services.  
Partner Promotion  
Reservations  
We may collect information  
We have a legitimate interest in fulfilling  
that you provide as part of a co- our promotions.  
branded promotion with  
another company.  
We collect your information  
that you provide in order to  
make a reservation at one of  
our Locations or TTR Facilities.  
We have a legitimate interest in  
facilitating your ability to make advance  
reservations to one of our Locations.  
This information will be shared with  
Topgolf Operators for their own  
communication, including marketing  
communication, and follow-up purposes.  
Surveys  
When you participate in a  
survey, we collect information  
that you provide through the  
survey. If the survey is provided  
by a third-party service  
We have a legitimate interest in  
understanding your opinions and  
collecting information relevant to our  
organization.  
provider, the third party's  
privacy policy applies to the  
collection, use, and disclosure  
of your information.  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
Sweepstakes or  
Contests  
When you participate in a  
sweepstakes or contest  
(including a TTR Operator  
Promotion), we collect  
information about you which  
includes contact information to  
notify you if you are selected.  
We have a legitimate interest in  
operating or facilitating the sweepstakes  
or contests. In some contexts, we are also  
required by law to collect information  
about those that enter into our  
sweepstakes, and we have a legitimate  
interest in complying with those laws.  
This information will be shared with  
Topgolf Operators for their own  
communication, including marketing  
communication, and follow-up purposes.  
Leaderboards  
We display first and last names  
or username on leaderboards  
at Locations and TTR Facilities  
as well as on any digital  
We have a legitimate interest to  
effectively deliver our services.  
platform such as our online  
Topgolf Offerings (including the  
Toptracer App) and Social Sites  
and tracking your performance  
against other participants when  
you participate in gameplay.  
Ticketing  
Information  
When you purchase tickets to  
one of our events, such as a  
special event at one of our  
Locations, admission to one of  
our camps/academies, or a  
musical performance, we  
collect information about you  
to process the transaction,  
which includes your contact  
information and credit card  
information.  
We have a legitimate interest in fulfilling  
your ticket purchase order.  
Online Topgolf  
Offering  
Interactions  
We use technology to monitor  
how you interact with our  
online Topgolf Offerings. This  
may include which links you  
click on, or information that  
you type into our online forms.  
This may also include  
We have a legitimate interest in  
understanding how you interact with our  
online Topgolf Offerings to better  
improve them, and to understand your  
preferences and interests in order to  
select offerings that you might find most  
useful. We also have a legitimate interest  
in detecting and preventing fraud.  
information about your device  
or browser.  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
Web Logs  
We collect information,  
We have a legitimate interest in  
including your browser type,  
operating system, Internet  
Protocol (IP) address (a number  
that is automatically assigned  
to a computer when the  
Internet is used), domain name,  
click-activity, referring website,  
and/or a date/time stamp for  
visitors.  
monitoring our networks and the visitors  
to our online Topgolf Offerings. Among  
other things, it helps us understand  
which of our services is the most popular.  
Manage the  
We collect information,  
including your name, contact  
We have a legitimate interest of  
managing the relationship with TTR  
information, profile information Operators, Topgolf Distributors, golf  
relationship with  
TTR Operators,  
Topgolf  
Distributors, golf  
coaches and other  
Topgolf partners  
(such as your title and name of  
the business that you work for)  
and communication which  
includes your Personal  
Information.  
coaches and other Topgolf partners.  
Troubleshoot  
problems  
We use the information  
collected which is strictly  
needed to troubleshoot  
problems in our Topgolf  
Offerings.  
We have a legitimate interest of  
troubleshooting problems in our Topgolf  
Offerings to ensure that we provide the  
best user experience possible.  
Ensure the  
We use the information  
collected to ensure the  
We have a legitimate interest of ensuring  
the functionality and security of our  
functionality and security of our Topgolf Offerings.  
Topgolf Offerings.  
functionality and  
security of our  
Topgolf Offerings  
Legal obligations  
We only use the Personal  
We rely on the legal obligation as such  
Information collected which is  
strictly needed to comply with  
legal obligations that we have.  
for this use of your Personal Information.  
To the extent necessary we disclose your  
Personal Information to third parties,  
including governmental authorities to  
comply with our legal obligations.  
Manage and  
defend legal claims  
We only use the Personal  
Information collected which is  
strictly needed to manage and  
defend legal claims.  
We have a clear legitimate interest of  
managing and defending legal claims.  
To the extent necessary we disclose your  
Personal Information to third parties,  
Context  
Types of Personal Information  
Purpose for the Collection and Use of  
Personal Information  
including governmental authorities to  
manage and defend legal claims.  
Please note that in many situa�ons we have more than one purpose for the use and collec�on of your  
Personal Informa�on. For example, if you complete an online purchase, we may collect your informa�on  
to perform our contract with you, but we also collect your informa�on as we have a legi�mate interest in  
maintaining your informa�on a�er your transac�on is complete so that we can quickly and easily  
respond to any ques�ons about your purchase.  
3. Sharing Your Personal Information  
We may share non-personal informa�on, such as aggregate user sta�s�cs, hashed or otherwise de-  
iden�fied or pseudonymized informa�on, and Usage Informa�on on an aggregated level, with third  
par�es in our discre�on. In addi�on to the specific situa�ons discussed elsewhere in this Privacy No�ce,  
we share Personal Informa�on as disclosed at the �me you provide it in the situa�ons described below.  
Topgolf Callaway Brands Family of Companies  
Topgolf is a subsidiary of Topgolf Callaway Brands Corp. which also includes several brands and  
companies, (“Topgolf Callaway Brands Family of Companies”). You can see the Topgolf Callaway  
Brands Family of Companies here: https://www.topgolfcallawaybrands.com/who-we-are/our-brands.  
Topgolf shares information across the Topgolf Callaway Brands Family of Companies for the purposes  
outlined above in Section 2 How We Use Your Personal Information.  
Service Providers  
We use service providers and sub-processors ("Service Providers") to provide services to us or on our or  
your behalf, such as payment processing, customer relationship management, scheduling bookings (e.g.,  
events, reservations, and golf lessons), food and beverage, information technology, employment  
application tracking, communications, and insurance. We give these Service Providers access to your  
Personal Information (or allow them to collect information from or about you) so that they can provide  
these services.  
We require our Service Providers to provide technical and organisational security measures when  
processing Personal Information and only to use your Personal Information on our behalf if they are a  
processor or a sub-processor.  
In some cases, a Service Provider may be a controller in their own right (for example, if you choose to  
participate in a Service Provider's promotions, contests/sweepstakes, surveys, or click through to a  
Service Provider's website from this Website). Service Providers, who are controllers, are responsible for  
processing your Personal Information, and you should carefully review their privacy notice and policies  
before providing your Personal Information.  
 
TTR Operators, Topgolf Distributors, golf coaches and other Topgolf partners  
We share certain Personal Information with TTR Operators, Topgolf Distributors and other Topgolf  
partners for their own follow-up and communication, including marketing communication, purposes.  
We rely both on our legitimate interest for facilitating such communication and follow-up and the  
recipients' legitimate interest of collecting and using your Personal Information for these purposes for  
sharing your Personal Information with TTR Operators, Topgolf Distributors and other Topgolf partners.  
The recipients are responsible for their own subsequent use of your Personal Information and their use  
of your Personal Information is not governed by this Privacy Notice. Please see their privacy notices for  
additional information on their use of your Personal Information.  
Additionally, we share certain Personal Information with golf coaches if you as a player use our online  
coaching Topgolf Offering (Toptracer Coach). The sharing of your Personal Information is based on our  
legitimate interest of providing the services to you.  
Please see the table in Section 2 How We Use Your Personal Information for additional information.  
Unaffiliated Third Parties and Otherwise at Your Request or with Your Consent  
We may ask if you would like us to share your informa�on with unaffiliated third par�es who are not  
described elsewhere in this Privacy No�ce and we may permit partner companies and other third par�es  
to collect your informa�on directly from you. We only share your Personal Informa�on with third par�es  
for those third par�es’ direct marke�ng purposes if we have a legal basis to such sharing and, where  
required by applicable law, you have given your consent (opt-in or opt-out) to such sharing. For example,  
you may be presented with an opportunity to receive marke�ng offers from a third party or you may  
engage with a Social Site pla�orm or other third-party applica�on or feature, through which informa�on  
about you is shared. If you later decide that you no longer want to receive communica�ons from a third  
party, you will need to contact that third party directly.  
We do not sell or rent for monetary compensa�on to third par�es any of the Personal Informa�on that  
you provide to us through the Topgolf Offerings or authorize any of our Service Providers to sell or rent  
any such Personal Informa�on for monetary compensa�on, and we do not authorize any of our Service  
Providers to make independent use of your Personal Informa�on for their own purposes, including but  
not limited to direct marke�ng.  
Aggregated information about customers utilizing the Topgolf Offerings, in surveys or otherwise  
providing information to Topgolf will be utilized by Topgolf and/or Service Providers in connection with  
research, benchmarking and other like uses related to general usage analytics.  
Business Transfers and Transitions  
In case of a transfer or sale of some or all our business or assets, bankruptcy, or merger, or other  
corporate transaction (including, without limitation during the negotiation stage and in the course of  
any due diligence process), we may transfer or assign your Personal Information to those involved in  
such a transfer or sale of business or assets, which you agree that we may do without your further  
consent.  
Government Agencies and Legal Reasons  
We use and disclose your Personal Information where strictly necessary to investigate, prevent or act  
regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety  
of any person, or violations of the Terms and Conditions, other applicable policies or as required by  
applicable law.  
In addition, we use and disclose your Personal Information where strictly needed (i) in response to  
subpoenas, warrants, court orders, or in connection with any legal process, or to comply with relevant  
laws or (ii) at the request of governmental authorities which for example are conducting an  
investigation.  
Such governmental authorities may be located in other countries than your country of residence.  
User Generated Content and Public Postings  
Some Topgolf Offerings provide the opportunity to post comments, photographs, reviews, or other  
content in a public forum. If you decide to submit information in these forums, that information will be  
publicly available, may be used by third parties, and is not typically subject to the restrictions of this  
Privacy Notice.  
Sweepstakes, Contests, and Promotions  
We, with our third-party partners, offer sweepstakes, contests, or other promotions (any of which, a  
“Promotion”). Certain Promotions require your registration. By participating in any Promotion, you are  
agreeing to the provisions, conditions, or official rules that govern the Promotion, which may contain  
specific requirements of you (including, except where prohibited by law, allowing the sponsor(s) of the  
Promotion to use your name, voice, likeness, or other indicia of persona in advertising or marketing  
materials). If you choose to enter a Promotion, your Personal Information will be disclosed to third  
parties or the public in connection with the administration of such Promotion, including in connection  
with winner selection, prize fulfilment, as required by law, or as permitted by the Promotion’s terms or  
official rules (such as on a winner’s list). If you decide to enter a Promotion that is co-sponsored by a  
third-party partner, the Personal Information that you provide will be shared with us and with them.  
Their use of your Personal Information in this context is not governed by this Privacy Notice.  
Promotions may also include contests or other promotions conducted by TTR Operators or at TTR  
Facilities – for example a closest-the-pin contest at your local range (“TTR Operator Promotions”). While  
TTR Operator Promotions are facilitated by Toptracer Range, they are solely arranged and promoted by  
TTR Operators and Toptracer has no responsibility for any aspects of same. TTR Operator Promotions  
are subject to the terms of entry set by the TTR Operator and the TTR Operator's privacy notices, which  
may include additional uses of your Personal Information and you should read these carefully before  
participating. If you enter a TTR Operator Promotion, your Personal Information will be shared with the  
TTR Operator in connection with the administration of such TTR Operator Promotion, including in  
connection with winner selection, prize fulfilment, as required by law, or as permitted by the TTR  
Operator’s terms of entry (such as on a winner’s list). The TTR Operator’s use of your Personal  
Information in this context is not governed by this Privacy Notice.  
Employment Applications  
If you apply for a job, please note that we may utilize a careers portal that is operated by a third party, in  
which case, your registration and use of the careers portal may be subject to the third party’s privacy  
practices as disclosed on the portal.  
4. Third Party Advertising & Analytics Companies  
We use third-party adver�sing companies, ad agencies, analy�cs providers, and network adver�sers to  
target and serve ads when you visit our online Topgolf Offerings and elsewhere online and offline, and to  
provide us with informa�on regarding use of our Topgolf Offerings and effec�veness of our  
adver�sements. These third par�es may set and access their own tracking technologies on your device  
(including Cookies), and they may otherwise collect or have access to certain informa�on about your use  
of the Topgolf Offerings. Some of these companies may collect Personal Informa�on over �me when  
you visit and/or access the online Topgolf Offerings or other online websites and services. We share  
informa�on, typically informa�on that has been aggregated, pseudonymized or de-iden�fied, Usage  
Informa�on on an aggregated level, and loca�on informa�on with third party adver�sing companies,  
analy�cs providers, and other third par�es for these purposes.  
We use a variety of third par�es to perform adver�sing and analy�cs services, and some of these  
companies may be members of the Network Adver�sing Ini�a�ve (“NAI”) or Digital Adver�sing Alliance  
(“DAA”). You may wish to visit htps://optout.networkadver�sing.org , which provides informa�on  
regarding targeted adver�sing and the opt-out procedures of NAI members, including opt out  
mechanisms for web browsers, mobile and other connected devices, and a tool to opt out from  
par�cipa�ng NAI members using your hashed email address for interest-based adver�sing. You may also  
want to visit htps://optout.aboutads.info/ , which provides informa�on regarding targeted adver�sing  
and offers an opt-out for DAA-par�cipa�ng companies. Note that these are cookie-based opt-outs. If  
you disable your Cookies or upgrade your browser a�er op�ng out, or if you use different devices or  
browsers, you will need to indicate your opt-out choices across those other devices and browsers.  
European Union and United Kingdom residents, please refer to European Digital Adver�sing Alliance  
(“EDAA”) choice page at htps://www.youronlinechoices.com/, Australian and South Korean residents,  
please refer to DAA’s choice page at www.youradchoices.com.  
Mobile devices may contain se�ngs that allow you to disable tracking adver�sing and analy�cs. In  
addi�on, the digital adver�sing industry has provided the ability for mobile users to register their intent  
not to receive targeted adver�sing at htp://www.aboutads.info/appchoices .  
We use third-party analy�cs tools, which uses Cookies and other technologies to collect and analyze  
informa�on about use of the online Topgolf Offerings and provide other reports. This service also  
collects informa�on regarding your use of other websites, apps, and online resources.  
Please note that opting out through these mechanisms does not opt you out of being served advertising  
and you will continue to receive generic ads while online.  
   
5. How We Respond To “Do Not Track” and “GPC” Signals  
Do-Not-Track: Please note that your browser settings may allow you to automatically transmit a “Do  
Not Track” signal to websites and online services that you visit. When you choose to turn on the “Do Not  
Track” setting in your browser, your browser will send a signal to websites, analytics providers,  
advertisement networks, plug-in providers, and other web service providers you encounter while  
browsing to stop tracking your activity. To find out more about and set up “Do Not Track,” please  
visit http://www.allaboutdnt.com .  
Global Privacy Control: Global Privacy Control (“GPC”) is a technical specification in your browser  
settings that you can use to automatically inform websites of your privacy preferences with regard to  
third party online tracking. To find out more about and set up GPC, please visit  
https://globalprivacycontrol.org/#about.  
6. Links to Other Websites and Online Services  
The online Topgolf Offerings include links to websites, gaming pla�orms, and online services operated by  
third par�es. These third par�es use their own cookies and other tracking technologies on your device,  
and they may independently collect Personal Informa�on from you. We assume no responsibility for  
third par�es or their privacy prac�ces. This Privacy No�ce applies only to our Topgolf Offerings.  
7. Children's Privacy  
Except as noted in Sec�on 17, No�ce to European Economic Area/United Kingdom Residents, our  
Websites and Applica�ons are directed to persons who are at least thirteen (13) years of age, and we do  
not knowingly collect any Personal Informa�on from children younger than the age of thirteen (13)  
years.  
If a parent or guardian is made aware that a child under the age of thirteen (13) years has provided us  
with Personal Informa�on through any point of contact, please call us toll-free at +1 (833) 554-0955 or  
write to us at the contact details below, and we will delete the Personal Informa�on. If we have actual  
knowledge that Personal Informa�on about a person younger than the age of thirteen (13) years has  
been collected without parental/guardian consent, then we will take the appropriate steps to delete  
such Personal Informa�on.  
8. Security of Your Personal Information  
We take and require that our Service Providers take appropriate steps to keep your Personal Informa�on  
safe and secure. Although we cannot guarantee that there will never be a security problem, we have  
appropriate security measures in place to guard against the loss or misuse of Personal Informa�on  
collected through the Topgolf Offerings. In the event that we are required by law to inform you of a  
breach to your Personal Informa�on, we may no�fy you electronically, in wri�ng, or by telephone, if  
permited to do so by applicable law.  
     
9. Retention and Destruction of Your Personal Information  
We typically keep Personal Informa�on related to marke�ng ac�vi�es for as long as you accept  
marke�ng communica�ons from us, and we will securely delete or anonymize such data following  
applicable law upon request.  
For Personal Informa�on that we collect and process for other purposes, we typically keep such Personal  
Informa�on for no longer than the period necessary to fulfil the purposes outlined in this Privacy No�ce  
and as otherwise needed to address tax, corporate, compliance, li�ga�on, and other legal rights and  
obliga�ons.  
Personal Informa�on provided to us to create a membership to play at our Loca�ons remains on our  
systems for as long as the membership exists or longer if needed to meet our statutory record-keeping  
obliga�ons or in defence of legal claims. Please see our Terms and Condi�ons for more informa�on on  
closing your membership.  
The same applies in rela�on to account profiles created in our Topgolf Offerings, meaning that your  
account profile remains on our systems for as long as your account profile is ac�ve or longer if needed to  
meet our statutory record-keeping obliga�ons or in defence of legal claims.  
Where Personal Informa�on is no longer needed, we will securely destroy the Personal Informa�on as  
required by applicable law or anonymize the Personal Informa�on. Informa�on that has been  
anonymized and aggregated is not Personal Informa�on, and we will keep such informa�on following  
our reten�on policy.  
10. Your Choices and Rights About The Information We Collect  
If you are an Australian resident, please see our Additional Information For Australian Residents. If you  
are a UK or EEA resident, please see our Notice to European Economic Area/United Kingdom Residents  
for additional information about how to exercise your privacy rights. If you are a resident of South  
Korea, please see our Notice for South Korean Residents.  
Information about our marketing communications to you (e.g., how you may opt in or out) are set forth  
below.  
Updating and Deleting Your Personal Information. Some of our online Topgolf Offerings allow you to  
modify or delete your account profile. Please note that we keep some Personal Information if necessary  
for the purposes outlined in this Privacy Notice or to comply with applicable law, regardless of if you  
have deleted your account profile.  
Email. You can unsubscribe from marketing emails we send you through the opt-out mechanism  
included in each such email. Note, however, that we can still send you certain communications that are  
not marketing relating to your use of our products or services, notices of changes to this Privacy Notice  
or other terms, or similar administrative and transactional messages.  
Text Messages. Personal Information obtained from you in connection with a SMS/text message service  
may include your mobile phone number, your carrier’s name, the date, time and content of your  
messages, and other information you provide to us as part of this service. You can unsubscribe at any  
time by texting “STOP” to the number provided in the SMS/text message. A SMS/text message will be  
   
sent confirming your removal. We reserve the right to remove subscribers from our messaging  
database. For more info, text “HELP” to the number provided in the SMS/text message.  
Push Notifications. You can at any time unsubscribe from push notifications that we send through our  
Application(s) and online Topgolf Offerings by adjusting your settings in your device or in your browser.  
11. Cross-Border and Interna�onal Transfers of Personal Informa�on  
Topgolf and the Topgolf Callaway Brands Family of Companies are part of a single group of companies  
with offices around the world. Please be aware that informa�on that we collect will be transferred to  
and processed in our offices around the world, including the United States, Sweden and the United  
Kingdom but also in other jurisdic�ons as further described in this Privacy No�ce.  
1.  
Shared Services. Topgolf and the Topgolf Callaway Brands Family of Companies are part of a single  
group of companies who have a legitimate interest in sharing Personal Information. As such your  
Personal Information is transferred to the United States and Sweden where certain of our IT systems  
are located.  
2. Global Offerings. As we offer the ability to play and benefit from services at the Topgolf Offerings  
globally (including Topgolf Venues and Toptracer Range) we will transfer your Personal Information  
within the Topgolf Callaway Brands Family of Companies for the purposes of fulfilling your contract  
with us, providing the benefits of global membership, and/or facilitating gameplay at the Topgolf  
Offerings.  
3. Business Operations. Personal Information we collect from you may be transferred to, stored by, or  
accessed by other companies within the Topgolf Callaway Brands Family of Companies and our and  
their Service Providers. We transfer Personal Information for the purposes of carrying out our  
business operations.  
Addi�onally, being a global company, we use Service Providers that are located in different countries  
around the globe to provide our services.  
12. Changes in Our Privacy Notice  
To the extent allowed by applicable law, Topgolf reserves the right to change our Privacy No�ce at any  
�me without prior no�ce. Topgolf will no�fy of material changes by pos�ng the changed or modified  
Privacy No�ce by revising the “Last Updated” date at the top of this Privacy No�ce. We may also provide  
no�ce to you in other ways, such as through contact informa�on you have provided. Any changes will be  
effec�ve immediately upon the pos�ng of the revised Privacy No�ce unless otherwise specified. Topgolf  
will provide no�ce and obtain your consent to the updated Privacy No�ce (opt-in or opt-out) if required  
by applicable law. If your consent is required to the updated Privacy No�ce under applicable law, please  
note that you may need to consent to the revised Privacy No�ce in order to con�nue to use the Topgolf  
Offerings.  
   
13. Controllers  
Whenever dealing with one of the Topgolf Callaway Brands Family of Companies, the controller of your  
Personal Informa�on will be the company that decides how and why your Personal Informa�on is used.  
For more informa�on on the controllers, see Sec�on 17 below.  
For the purposes of data protec�on laws, Topgolf and the Topgolf Callaway Brands Family of Companies  
are "joint controllers" for the processing of your Personal Informa�on described in this Privacy No�ce.  
This means that Topgolf and the Topgolf Callaway Brands Family of Companies work together to decide  
why and how your Personal Informa�on is processed.  
Depending on the reason for the sharing of your Personal Information, other companies within the  
Topgolf Callaway Brands Family of Companies may be a joint controller with the Topgolf Callaway  
Brands Family of Companies, a controller in their own right, or a processor. For more information on  
how Topgolf Callaway Brands Family of Companies processes your Personal Information please contact  
us at the contact details set out below (see Section 17, Contact Us).  
Regarding data processing within the framework of Topgolf’s and the Topgolf Callaway Brands Family of  
Companies’ internal administra�on and joint procedures through centralized systems, Topgolf and the  
Topgolf Callaway Brands Family of Companies are jointly responsible as joint controllers and controllers  
in their own right. The joint processes par�cularly pertain to the opera�on and use of jointly used  
databases, pla�orms, and IT systems. With respect to the joint processes, Topgolf and the Topgolf  
Callaway Brands Family of Companies jointly determine the purposes and means of processing.  
Topgolf and the Topgolf Callaway Brands Family of Companies use a shared IT services and  
infrastructure and has legitimate (joint) interests in group-wide data organization and administration  
including the exchange of Personal Information for internal administrative purposes such as to ensure  
compliance and a consistent approach to compliance within the Topgolf Group.  
We do not perform all processing of your Personal Informa�on as joint controllers. Topgolf makes  
decisions about certain processing of your Personal Informa�on independently of other companies  
within the Topgolf Callaway Brands Family of Companies, for which Topgolf is solely responsible.  
Similarly, the Topgolf Callaway Brands Family of Companies make decisions for certain processing of your  
Personal Informa�on independently of Topgolf, for which such companies are solely responsible and  
controllers in their own right when processing your Personal Informa�on independently.  
14. No�ce to Australian Residents  
If you are a resident of Australia, the following informa�on applies.  
Identity and Contact Information – The Topgolf Offerings are owned and operated by Topgolf  
Interna�onal Inc. and our address is N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231. If you  
have any ques�ons, concerns, or comments about the Topgolf Offerings, please reach out by calling +1  
(833) 554-0955 or wri�ng to us at the following mailing address: Topgolf, Atn: Privacy Team, 8750 N.  
Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231.  
Likely Overseas Disclosure – Personal Informa�on we collect may be disclosed to overseas recipients  
that are located in the United States or any other country in which we or our subcontractors maintain  
facili�es. We rely on your consent to facilitate this disclosure in the United States and other jurisdic�ons,  
   
where laws regarding processing of personal informa�on may be less stringent than the Australian  
Privacy Principles. In certain cases, we may rely on appropriate safeguards such as standard contractual  
clauses as a basis for the overseas disclosure.  
Your Rights to Access and Correct Your Personal Information - You have the right to access and correct  
inaccuracies in your personal informa�on in our custody and control, subject to certain excep�ons  
prescribed by law. You may request access and correc�ons of inaccuracies in your personal informa�on  
we have in our custody or control by wri�ng to us at the following mailing address: Topgolf, Atn: Privacy  
Team, 8750 N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231. We may request certain personal  
informa�on for the purposes of verifying the iden�ty of the individual seeking access to their personal  
informa�on records.  
Third Party Advertising. As discussed above, we work with certain third-party adver�sing companies in  
connec�on with our online adver�sing and those companies may set cookies or other tracking  
technologies in connec�on with providing adver�sing related services to us. Please refer to EDAA’s  
choice page at www.youradver�singchoices.com to learn more about your choices related to adver�sing  
with respect to par�cipa�ng EDAA member companies.  
Complaints and Resolving Concerns - If you have any ques�ons or comments about this Privacy No�ce  
or if you otherwise have a ques�on or complaint about the manner in which we or our service providers  
treat your personal informa�on, you may contact us by wri�ng to us at the following mailing address:  
Topgolf, Atn: Privacy Team, 8750 N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231.  
You may also obtain further informa�on about your privacy rights from the Office of the Australian  
Informa�on Commissioner (OAIC) at www.oaic.gov.au. OAIC has authority to inves�gate complaints and  
claims for compensa�on in appropriate cases.  
15. No�ce to European Economic Area/United Kingdom Residents  
If you are a resident of the European Union (“EU”), other European Economic Area (“EEA”) countries, or  
of the United Kingdom (“UK”), the following addi�onal informa�on applies.  
Legal Basis for the Use of Your Personal Information  
The legal basis for the use and collec�on of your Personal Informa�on under the UK and EU General Data  
Protec�on Regula�on (“GDPR”) and the UK Data Protec�on Act is outlined in the table in Sec�on 2 How  
We Use Your Personal Informa�on above.  
Additional Information on Cross-Border and International Transfers  
As outlined above in Sec�on 11 Cross-Border and Interna�onal Transfers of Personal Informa�on,  
Topgolf and the Topgolf Callaway Brands Family of Companies and our and their Service Providers may  
be located outside of the UK/EEA/EU and may not benefit from an adequacy decision issued by the  
relevant data protec�on authori�es regarding protec�on afforded to Personal Informa�on in that  
country. Details of the specific countries that do benefit from an adequacy decision may be found here:  
 
htps://ec.europa.eu/info/law/law-topic/data-protec�on/interna�onal-dimension-data-  
protec�on/adequacy-decisions_en.  
We will only transfer your Personal Informa�on outside of the UK/EEA/EU based on an adequacy  
decision or an appropriate safeguard such as standard contractual clauses or if a deroga�on or other  
lawful basis exists. Where required we have put in place addi�onal safeguards. For more informa�on on  
the basis on which we transfer Personal Informa�on outside of the UK/EEA/EU, you may contact us at  
the contact details set out below (see Sec�on 17, Contact Us).  
Your Choices and Rights  
Under the GDPR and UK Data Protec�on Act, you have the following rights.  
•
Access (Ar�cle 15 of the GDPR). You have the right to request confirma�on from us as to  
whether we handle your Personal Informa�on and in such a case receive a copy of your Personal  
Informa�on together with addi�onal informa�on on our use of your personal data. Please note  
that the right to a copy of your personal data may not adversely affect the rights of others.  
•
Update and rec�fica�on (Ar�cle 16 of the GDPR). Moved? Changed your name, email,  
address, or phone number? It is important that the Personal Informa�on we hold about you is  
accurate and up to date. You have the right to request that we rec�fy or supplement your  
Personal Informa�on if you consider that your Personal Informa�on is incorrect, incomplete, or  
misleading. With certain Topgolf Offerings, you may also be able to directly update your Personal  
Informa�on on the bay player or account management screens.  
•
Erasure (Ar�cle 17 of the GDPR). You have in certain situa�ons the right to request erasure of  
your personal data ("the right to be forgoten"). Accordingly, the right to erasure is subject to  
certain condi�ons. For example, the right to erasure applies if we keep your personal data but no  
longer the personal data for the purposes for which it was collected, if you withdraw your  
consent which we rely on for our use of your personal data, or if you object to our use of your  
personal data and we cannot show a compelling reason to further use your personal data  
notwithstanding your objec�on. There are also several exemp�ons from the right to erasure,  
including if we are obligated under law to keep your personal data or if the personal data is  
needed to exercise, manage, and defend legal claims.  
•
•
Withdraw Your Consent (Ar�cle 7 of the GDPR). Where we rely on your consent for the  
collec�on and use of your Personal Informa�on, you have the right to withdraw consent to the  
processing of certain Personal Informa�on (without affec�ng the lawfulness of processing based  
on consent before its withdrawal).  
Data Portability (Ar�cle 20 of the GDPR). The right to data portability means that you have a  
right to receive a copy of the Personal Informa�on that you yourself has provided to us in a  
structured commonly used format. Moreover, where it is technically feasible, you also have the  
right to request that the copy of your Personal Informa�on is transferred directly to an external  
recipient. The right to data portability only applies, however, to Personal Informa�on that we  
handle based on your consent or for the performance of an agreement with you.  
•
Restrict Processing (Ar�cle 18 of the GDPR). In certain situa�ons, you have the right to request  
restric�on of your Personal Informa�on which means that you can, at least for a certain  
period, stop us from using your Personal Informa�on. The right to request restric�on of your  
Personal Informa�on applies if you consider that the Personal Informa�on about you is  
incorrect and during the period that we verify this, if the use of your Personal Informa�on is  
unlawful and if you wish that we con�nue to store your personal data instead of dele�ng the  
Personal Informa�on, and if we no longer need your Personal Informa�on for the purposes for  
which we collected the Personal Informa�on, but you need the personal data to manage,  
defend or exercise legal claims and rights. You also have the right to request restric�on of your  
Personal Informa�on if you have objected to our use of your Personal Informa�on and during  
the period, we verify whether we have a compelling reason to con�nue to use your Personal  
Informa�on. If the use of your Personal Informa�on has been restricted, we are normally only  
allowed to store your Personal Informa�on and not use them for any other purpose than to  
manage, defend or exercise legal claims and rights. We can also use your personal data for  
other purposes if you have given your consent to such use.  
•
Object (Ar�cle 21 of the GDPR). In certain situa�ons, you have the right to object to our use of  
your Personal Informa�on. Where we rely on our or another's legi�mate interest for the use and  
collec�on of your Personal Informa�on, you have the right to object to the use for reasons which  
relates to your par�cular situa�on. You can see above in rela�on to each purpose for which we  
collect, use and share your Personal Informa�on if we rely on a legi�mate interest for the use of  
your Personal Informa�on. If we cannot show a compelling reason to con�nue to use your  
Personal Informa�on, we will stop using your Personal Informa�on for the relevant purpose.  
Moreover, you can opt-out at any �me from receiving direct marke�ng from us. You can do so  
by clicking the unsubscribe link at the botom of any email you receive from us, by submi�ng a  
request as set out below or by wri�ng to Topgolf (or the relevant company within the Topgolf  
Callaway Brands Family of Companies) at the address given below. If you do opt-out of receiving  
promo�onal and marke�ng messages, we can s�ll contact you regarding your membership, such  
as your status and ac�vity updates, survey requests in respect of products and services we have  
provided to you a�er you have visited our Loca�ons (if permited under applicable law), booking  
confirma�ons or respond to your inquiries or complaints, and similar communica�ons.  
•
Cookies. You can review your Internet browser se�ngs, typically under the sec�ons "Help" or  
"Internet Op�ons," and use our cookie management page to exercise choices you have for  
certain cookies, including for interest-based adver�sing. If you disable or delete certain non-  
essen�al cookies, you might not be able to access or use important func�ons or features of this  
Site or services, and you may have to re-enter your log-in details. Please note you may also s�ll  
receive adver�sements from the relevant ad serving company you opted out of, but the ads will  
not be tailored to your interests. For our Applica�ons (if available), please review your device  
se�ngs or third-party tools available.  
Please note, if you elect to exercise one of your choices listed above, you will not receive discriminatory  
treatment by us for exercising your privacy rights that are conferred upon you by law.  
If you need to exercise any of your rights, please contact us at the contact details set out below (see  
Sec�on 17, Contact Us). To process your request, we may need to ask you for addi�onal informa�on or  
Personal Informa�on to correctly find you in our systems.  
If you are an authorized agent ac�ng on behalf of an individual, you must atach a completed authorized  
agent designa�on form or power of atorney indica�ng that you have the authority to act on behalf of  
the individual in respect of whom the rights are being exercised and if you are business, proof of your  
business registra�on evidencing that you are authorized to conduct business in the relevant country.  
We will respond to your request in the �me periods permited by applicable law. We may charge a  
reasonable fee if we receive mul�ple requests for the same Personal Informa�on or if your request in  
manifestly unfounded.  
Automated Decision-making  
For residents of the UK and the EEA, we do not use automated decision-making without human  
interven�on, including profiling, in a way that produces legal effects concerning you or otherwise  
significantly affects you.  
Third Party Advertising.  
As discussed above, we work with certain third-party adver�sing companies in connec�on with our  
online adver�sing and those companies may set cookies or other tracking technologies in connec�on  
with providing adver�sing related services to us. The EDAA has developed a guide to online behavioural  
adver�sing and has developed an opt-out page to manage online behavioural adver�sing preferences  
with par�cipa�ng EDAA member companies available for UK and EU residents at  
htps://www.youronlinechoices.com/ .  
Users Younger Than Age 16  
Our Websites and Applica�ons are directed to persons in the EEA who are at least sixteen (16) years of  
age, and we do not knowingly collect any Personal Informa�on from children in the EEA younger than  
the age of sixteen (16) years.  
If a parent or guardian in the EEA is made aware that a child under the age of sixteen (16) years has  
provided us with Personal Informa�on through any point of contact, please call us at +1 (833) 554-0955  
or write to us at the contact details below, and we will delete the Personal Informa�on. If we have actual  
knowledge that Personal Informa�on about a person in the EEA younger than the age of sixteen (16)  
years has been collected without parental/guardian consent, then we will take the appropriate steps to  
delete such Personal Informa�on.  
Right to Lodge a Complaint  
EU and UK residents have the right to lodge a complaint about our data collec�on and processing ac�ons  
with the Informa�on Commissioner’s Office (“ICO”) in UK and the relevant na�onal supervisory authority  
where you reside in the EU, if you believe we have not resolved your concerns. Contact details for UK’s  
ICO are available here: htps://ico.org.uk/global/contact-us/ . Contact details for na�onal supervisory  
authori�es in the EU are available here: htps://edpb.europa.eu/about-edpb/board/members_en .  
Joint Controllership Arrangement  
In an agreement on joint controllership under Ar�cle 26 GDPR, Topgolf and the Topgolf Callaway Brands  
Family of Companies have determined how the respec�ve tasks and responsibili�es in the processing of  
Personal Informa�on are structured and who fulfills which data protec�on obliga�ons. In par�cular, it  
was determined how an appropriate level of security and your rights as a data subject can be ensured,  
how the informa�on du�es under data protec�on law can be fulfilled jointly, and how poten�al data  
protec�on incidents can be monitored. This also includes ensuring that repor�ng and no�fica�on  
obliga�ons are fulfilled.  
Topgolf is your central contact point. You can also assert your rights regarding the processing of Personal  
Informa�on in joint controllership by other companies within the Topgolf Callaway Brands Family of  
Companies. Should you contact us, Topgolf will coordinate the response in accordance with the  
aforemen�oned agreement pursuant to Ar�cle 26 GDPR in order to respond to your inquiry and to  
guarantee your rights as a data subject.  
16. No�ce to South Korean Residents  
Certain specific privacy rights apply to you if you are a South Korean resident. These are set out in the  
following sec�ons.  
Details of third par�es with whom we share your informa�on  
If you are a South Korean resident, you may request informa�on from us about how we may share  
certain categories of your personal informa�on with third par�es. We may provide third par�es with  
Personal Informa�on as set forth below:  
Contact  
Third-Party  
Recipients /  
Loca�on  
Informa�on for  
Personal  
Informa�on Related  
Inquiries  
Personal Informa�on Collected, Purposes, and  
Reten�on  
Method of  
Transfer  
CyberSource  
Corpora�on  
P.O. Box 8999  
San Francisco, CA  
94128  
ATTN: Data Use and  
Privacy Office  
Fax: (650) 286-6547  
Authorize.net is a payment processor Service  
Provider. Your registra�on informa�on will be  
processed for the period necessary to fulfill the  
purposes outlined in this Privacy No�ce and in  
accordance with applicable law.  
Authorize.net / OR  
Data transfer  
agreement.  
United States  
CyberSource  
Limited  
P.O. Box 3073  
Reading RG1 9YB  
United Kingdom  
ATTN: Compliance  
Officer  
Fax: +44 (0)118 990  
7301  
Customer Service  
PO Box 81226  
Seatle, WA 98108- Amazon.com, Inc. for storage purposes for the  
Amazon.com, Inc. is a cloud Service Provider. Your  
general personal informa�on will be processed by Data transfer  
Amazon.com,  
Inc. / United  
States  
agreement.  
1226, United States period necessary to fulfill the purposes outlined in  
 
Contact  
Informa�on for  
Personal  
Third-Party  
Recipients /  
Loca�on  
Personal Informa�on Collected, Purposes, and  
Reten�on  
Method of  
Transfer  
Informa�on Related  
Inquiries  
this Privacy Policy and in accordance with  
applicable law.  
Transfer of Informa�on Overseas  
Our computer systems are currently based in the United States, so at the �me the Personal Informa�on  
detailed above is collected and processed for the above men�oned purposes; it is maintained by us in  
the United States. We provide appropriate protec�ons for cross-border transfers as required by law for  
interna�onal data transfers, including the Act on Promo�on of Informa�on and Communica�ons  
Network U�liza�on and Informa�on Protec�on of the Republic of Korea. We retain your personal  
informa�on based on the �me period detailed below.  
Collec�on of Opinions and Handling of Complaints  
If you have any ques�ons regarding this Privacy No�ce, you may raise your ques�ons with us as detailed  
below.  
17. Contact Us  
If you have any ques�ons regarding this Privacy No�ce or you wish to exercise any of your data subject  
rights, you can contact us at the following mailing address:  
Topgolf Interna�onal, Inc.  
Atn: Privacy Team  
8750 N. Central Expressway, Suite 1200  
Dallas, TX 75231  
Controllers by Country  
Country  
Company  
Topgolf Sweden AB  
(EU/EEA Representative)  
Topgolf Japan GK  
Address  
Svärdvägen, 3A, SE-182 33  
Danderyd, Sweden  
Sweden  
Japan  
c/o Baker & McKenzie, Ark Hills  
Sengokuyama Mori Twr. 28F, 1-9-10  
Roppongi, Minato-ku, Tokyo  
Unit 8 Shepperton Business Park,  
Govett Avenue, Shepperton TW17  
8BA  
Unit 8 Shepperton Business Park,  
Govett Avenue, Shepperton TW17  
8BA  
United Kingdom  
United Kingdom  
Topgolf Limited  
(UK Representative)  
Topgolf Group Limited  
 
United Kingdom  
World Golf System Group  
Limited  
Unit 8 Shepperton Business Park,  
Govett Avenue, Shepperton TW17  
8BA  
United States of America  
United States of America  
United States of America  
United States of America  
United States of America  
United States of America  
Topgolf International inc.  
Topgolf USA LLC  
N. Central Expressway, Suite 1200  
Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite 1200  
Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite 1200  
Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite 1200  
Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite 1200  
Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite 1200  
Dallas, U.S.A. TX 75231  
Topgolf Pro LLC  
Topgolf Payroll Services LLC  
Topgolf Media Services LLC  
World Golf Tour LLC  
Privacy Notice  
Our Privacy Notice has been updated and has an Effective Date of June 30, 2023.  
This privacy notice (“Privacy Notice”) applies to residents of the United States. If you reside outside of  
the United States, please click here to view the relevant privacy notice. This Privacy Notice applies to  
our physical locations, including our on-site kiosks (“Locations”), our websites (“Website(s)”), mobile  
applications, including the Topgolf application, Toptracer Range application, World Golf Tour (“WGT”),  
and Shankstars (“Application(s)”), and other Topgolf products and services, including “Toptracer  
Coach”, “Toptracer Range Management System”, and “Toptracer Range” (collectively the “Topgolf  
Offerings”), owned and operated by Topgolf International Inc., and its subsidiaries and affiliates  
(collectively “Topgolf,” “we,” "our," or “us”). Topgolf is a subsidiary of Topgolf Callaway Brands Corp.  
which owns several brands and companies, (collectively, the “Topgolf Callaway Brands Family of  
Companies”). You can see the brands and companies included in Topgolf Callaway Brands Family of  
Companies here.  
Please review this Privacy Notice and any of our applicable Terms and Conditions carefully. To the extent  
legally permitted, your use of the Topgolf Offerings, including any purchase of any products or services,  
signifies you have read, understood, and agree to this Privacy Notice and Terms and Conditions.  
Table Of Contents  
1. Personal, Sensi�ve, and Non-Personal Data We May Collect and How We Use and Disclose It  
a. Contact Informa�on  
b. Payment Informa�on  
c. Transac�on Informa�on  
d. Device ID/Interac�on Informa�on  
e. User Account Informa�on  
f. Informa�on About Your Interests and Preferences  
g. Demographic Data  
h. Government Iden�fica�on  
i.  
j.  
Precise/Specific Loca�on Data  
Photo/Video Data and Other User Generated Content  
2. Addi�onal Details About Our Data Prac�ces  
a. Data Collected Automa�cally: Device ID/Interac�on Informa�on  
b. Data We Receive or Collect from Third Par�es  
c. Data You Provide Directly  
d. Data We Disclose to Third Par�es  
3. Third Party Adver�sing & Analy�cs/Privacy Controls  
4. Your Choices About the Data We Collect  
5. Links to Other Websites and Online Services  
6. Children’s Privacy  
7. Security of Your Personal Data  
8. Reten�on and Destruc�on of Your Personal Data  
9. Consent to Cross-Border Transfer of Data  
10. Changes to Our Privacy No�ce  
 
11. Contact Us  
12. Jurisdic�on-Specific Rights  
a. U.S. State Specific Rights  
b. No�ce to Australian Residents  
c. No�ce to European Economic Area/United Kingdom Residents  
d. No�ce to South Korea Residents  
13. No�ce to California Residents  
1. Personal, Sensitive, and Non-Personal Data We Collect and How We Use and Disclose It  
We collect data from you directly, automatically when you visit or use the Topgolf Offerings and through  
cookies and other technologies, and sometimes from third parties. Some of this data may be considered  
“personal information” or “personal data,” some of which may be considered “sensitive,” under various  
applicable laws. We consider data that identifies you as a specific, identified individual to be personal  
data (such as your name, phone number, email address, etc.), and we treat additional data, including IP  
addresses and cookie identifiers, as “personal data” where required by applicable law.  
Note that we may de-identify or pseudonymize personal data so that it is non-personal, such as by  
aggregating it or converting it to a code, sometimes using a function commonly known as a “hash.” We  
maintain and use de-identified data without attempting to re-identify it, except where permitted by  
applicable law, such as to determine whether our de-identification processes satisfy legal requirements.  
We will treat de-identified or pseudonymized data as non-personal to the fullest extent allowed by  
applicable law. If we combine data that we consider to be non-personal with personal data, we will treat  
that combined data as personal data under this Privacy Notice.  
The following chart sets out the category of personal data collected (“Category”), the purposes for which  
the data is collected (“A. Purposes”), the categories of third par�es to whom the data may be disclosed  
for a business purpose (“B. Disclosed To”), and the categories of third par�es to whom the data may be  
sold for monetary value or other valuable considera�on or shared for cross context behavioral  
adver�sing/targeted adver�sing (“C. Sold/Shared To”).  
Please also see Sec�on 2, Addi�onal Details About Our Data Prac�ces below the chart for addi�onal  
informa�on on certain types of personal data collec�on and use.  
Category of Data  
A. Purposes for Collec�on;  
B. Categories of Third Par�es the Data is Disclosed To  
C. Third Par�es to Whom the Data is Sold/Shared for Targeted Adver�sing  
A. Purposes for Collec�on:  
Contact Informa�on  
This may include your  
first and last name,  
phone numbers,  
email address, and  
billing and shipping  
addresses. This may  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on, managing your account, and making a reserva�on;  
par�cipate in golf lessons, leagues, and tournaments, as well as if you choose to  
par�cipate in Toptracer Coach; book or par�cipate in events at our Loca�ons or TTR  
Facili�es; display a member’s first and last name or username on leaderboards at  
Loca�ons and at any golf facility operated by a third party (“TTR Operators”) at which  
Toptracer Range is installed (“TTR Facili�es”) as well as on any digital pla�orm such as  
   
also include your  
social media handle.  
our online Topgolf Offerings (including the Toptracer Range application) and Social  
Sites and tracking your performance against other par�cipants when you par�cipate  
in gameplay; play on Toptracer Range at a TTR Facility; provide customer service;  
communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback; administer your par�cipa�on in sweepstakes  
and promo�ons;  
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and  
promo�ons from us, our adver�sers, partner companies, corporate affiliates, and  
third party partners online and offline; provide you with informa�on about new  
products or services, events at our Loca�ons or TTR Facili�es , events that Topgolf  
sponsors (such as contests, sweepstakes and surveys); analyze customer behaviors  
and trends, conduct research and analysis, and measure the effec�veness of our  
online and offline marke�ng efforts, and develop products, services and marke�ng  
programs;  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, adver�sements, and offers to you, both on our Topgolf Offerings and  
elsewhere online and offline, and enhance your experience at our Topgolf Offerings;  
iden�fy your preferences;  
(4) Administra�ve: To verify your iden�ty; recognize you across the Topgolf Offerings  
and your devices; communicate with you regarding your use of the Topgolf Offerings,  
content, or features and, in our discre�on, updates to our policies; conduct sales  
audi�ng;  
(5) Employment Related Purposes: To facilitate your job search; process your  
employment applica�on; prepare related governmental and internal sta�s�cs reports;  
(6) Internal Business Purposes: To operate and improve the Topgolf Offerings, our  
products, and our services; detect and troubleshoot problems, fraud, and criminal  
ac�vity; analyze trends and usage paterns; market research;  
(7) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
(8) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(9) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(10) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Other Users;  
(2) Third party Adver�sing and Analy�cs Providers: Such as analy�cs companies,  
third party adver�sers, and marke�ng agencies, including those who assist us with  
surveys and market or product research and development;  
(3) Data Brokers;  
(4) Third party Business Partners: Unaffiliated par�es that are joint marke�ng and  
licensing partners or distributors of Toptracer Range;  
(5) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(6) Social Media Pla�orms;  
(7) Sweepstakes/Contest Partners: Such as TTR Operators, administrators, other  
prize providers, prize fulfillment vendors, and sponsors/partners of the  
sweepstake/contest;  
(8) Order Fulfillment Vendors: Such as payment processors, fulfillment centers,  
delivery services, order tracking vendors;  
(9) Communica�on Services Providers: Such as email delivery vendors;  
(10) Customer Service Providers: Such as call centers;  
(11) Government Agencies and Law Enforcement/Where Required by Law:  
Including third par�es in connec�on with a court or other legal proceeding;  
(12) Topgolf Callaway Brands Family of Companies;  
(13) Golf coaches with whom you interact via Toptracer Coach;  
(14) TTR Operators;  
(15) Security Vendors;  
(16) Third par�es in the course of a business transi�on;  
(17) Third par�es to whom you agree or direct us to share your data;  
(18) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third party Adver�sing and Analy�cs Providers;  
(2) Third party Business Partners;  
(3) Data Brokers;  
(4) Social Media Pla�orms;  
(5) Topgolf Callaway Brands Family of Companies.  
Payment Informa�on  
A. Purposes for Collec�on:  
This may include your  
credit or debit card  
number, expira�on  
date, and other  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on and managing your account; par�cipate in golf  
lessons, leagues, and tournaments; book or par�cipate in events at our Loca�ons or  
TTR Facili�es; provide customer service;  
payment data.  
(2) Administra�ve: To conduct sales audi�ng;  
(3) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(4) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
(5) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(6) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Order Fulfillment Vendors: Such as payment processors;  
(2) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(3) Security Vendors;  
(4) Customer Service Providers: Such as call centers;  
 
(5) Government Agencies and Law Enforcement/Where Required By Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(6) Third par�es in connec�on in the course of a business transi�on;  
(7) Third par�es whom you agree or direct us to share your data;  
(8) Other service providers who solely use your data to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
This category of data is not sold or shared for targeted adver�sing.  
Transac�on  
Informa�on  
A. Purposes for Collec�on:  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on, managing your account, and making a reserva�on;  
par�cipate in golf lessons, leagues, and tournaments, as well as if you choose to  
par�cipate in Toptracer Coach; book or par�cipate in events at our Loca�ons or TTR  
Facili�es; display a member’s first and last name or username on leaderboards at  
Loca�ons and TTR Facili�es as well as on any digital pla�orm such as our online  
Topgolf Offerings (including the Toptracer Range application) and Social Sites and  
tracking your performance against other par�cipants when you par�cipate in  
gameplay; play on a Toptracer Range at a TTR Facility; provide customer service;  
communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback; administer your par�cipa�on in sweepstakes  
and promo�ons;  
This may include data  
about the products  
and services you  
purchased and  
considered; your  
returns, exchanges,  
and cancella�ons;  
when you ordered or  
received the products  
and services; and  
sweepstake or contest  
par�cipa�on.  
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and  
promo�ons from us, our adver�sers, partner companies, corporate affiliates, and  
third party partners online and offline; analyze customer behaviors and trends,  
conduct research and analysis, and measure the effec�veness of our online and  
offline marke�ng efforts, and develop products, services and marke�ng programs;  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, adver�sements, and offers to you, both on our Topgolf Offerings and  
elsewhere online and offline, and enhance your experience at our Topgolf Offerings;  
iden�fy your preferences;  
(4) Administra�ve: To verify your iden�ty; recognize you across the Topgolf Offerings  
and your devices; communicate with you regarding your use of the Topgolf Offerings,  
content, or features and, in our discre�on, updates to our policies; conduct sales  
audi�ng;  
 
(5) Internal Business Purposes: To operate and improve the Topgolf Offerings, our  
products, and our services; detect and troubleshoot problems, fraud, and criminal  
ac�vity; analyze trends and usage paterns; market research;  
(6) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
(7) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(8) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(9) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Third party Adver�sing and Analy�cs Providers: Such as analy�cs companies,  
third party adver�sers, and marke�ng agencies, including those who assist us with  
surveys and market or product research and development;  
(2) Third party Business Partners: Unaffiliated par�es that are joint marke�ng and  
licensing partners or distributors of Toptracer Range;  
(3) Data Brokers;  
(4) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(5) Social Media Pla�orms;  
(6) Sweepstakes/Contest Partners: Such as TTR Operators, administrators, other  
prize providers, prize fulfillment vendors, and sponsors/partners of the  
sweepstake/contest;  
(7) Order Fulfillment Vendors: Such as payment processors, fulfillment centers,  
delivery services, order tracking vendors);  
(8) Communica�on Services Providers: Such as email delivery vendors;  
(9) Customer Service Providers: Such as call centers and live and automated chat  
vendors;  
(10) Government Agencies and Law Enforcement/Where Required by Law:  
Including third par�es in connec�on with a court or other legal proceeding);  
(11) Topgolf Callaway Brands Family of Companies;  
(12) Golf coaches with whom you interact via Toptracer Coach;  
(13) TTR Operators;  
(14) Security Vendors;  
(15) Third par�es in the course of a business transi�on;  
(16) Third par�es to whom you agree or direct us to share your data;  
(17) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third party Adver�sing and Analy�cs Providers;  
(2) Third party Business Partners;  
(3) Data Brokers;  
(3) Social Media Pla�orms;  
(4) Topgolf Callaway Brands Family of Companies.  
Device ID/Interac�on  
Informa�on  
A. Purposes for Collec�on:  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on, managing your account, and making a reserva�on;  
par�cipate in golf lessons, leagues, and tournaments; book or par�cipate in events at  
our Loca�ons or TTR Facili�es; display a member’s first and last name or username on  
leaderboards at Loca�ons and TTR Facili�es as well as on any digital pla�orm such as  
our online Topgolf Offerings (including the Toptracer Range application) and Social  
Sites and tracking your performance against other par�cipants when you par�cipate  
in gameplay; play on a Toptracer Range at a TTR Facility; provide customer service;  
communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback; administer your par�cipa�on in sweepstakes  
and promo�ons;  
This may include  
details about the  
device you use the  
access the Topgolf  
Offerings, such as IP  
address, mobile  
device ID, other  
unique ID, device  
model, opera�ng  
system version,  
device date and �me,  
mobile network  
informa�on,  
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and  
promo�ons from us, our adver�sers, partner companies, corporate affiliates, and  
third party partners online and offline; provide you with informa�on about new  
approximate loca�on  
 
informa�on, the site  
products or services, events at our Loca�ons or TTR Facili�es, events that Topgolf  
or adver�sement that sponsors (such as contests, sweepstakes and surveys); analyze customer behaviors  
referred you to our  
Site.  
and trends, conduct research and analysis, and measure the effec�veness of our  
online and offline marke�ng efforts, and develop products, services and marke�ng  
programs;  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, adver�sements, and offers to you, both on our Topgolf Offerings and  
elsewhere online and offline, and enhance your experience at our Topgolf Offerings;  
iden�fy your preferences;  
(4) Administra�ve: To verify your iden�ty; recognize you across the Topgolf Offerings  
and your devices; communicate with you regarding your use of the Topgolf Offerings,  
content, or features and, in our discre�on, updates to our policies; conduct sales  
audi�ng;  
(5) Employment Related Purposes: To facilitate your job search; process your  
employment applica�on;  
(6) Internal Business Purposes: To operate and improve the Topgolf Offerings, our  
products, and our services; detect and troubleshoot problems, fraud, and criminal  
ac�vity; analyze trends and usage paterns; market research;  
(7) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect ours or others’ rights or assets;  
(8) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(9) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(10) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Third party Adver�sing and Analy�cs Providers: Such as analy�cs companies,  
third party adver�sers, and marke�ng agencies, including those who assist us with  
surveys and market or product research and development;  
(2) Social Media Pla�orms;  
(3) Data Brokers;  
(4) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(5) Communica�on Services Providers: Such as email delivery vendors;  
(6) Customer Service Providers: Such as call centers and live and automated chat  
vendors;  
(7) Government Agencies and Law Enforcement/Where Required by Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(8) Topgolf Callaway Brands Family of Companies;  
(9) Security Vendors;  
(10) Third par�es in the course of a business transi�on;  
(11) Third par�es to whom you agree or direct us to share your data;  
(12) Other service providers who use your data solely to provide services to us or to  
you  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third party Adver�sing and Analy�cs Providers;  
(2) Social Media Pla�orms;  
(3) Data Brokers;  
(4) Topgolf Callaway Brands Family of Companies.  
User Account  
A. Purposes for Collec�on:  
Informa�on  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on, managing your account, and making a reserva�on;  
par�cipate in golf lessons, leagues, and tournaments; book or par�cipate in events at  
our Loca�ons or TTR Facili�es; display a member’s first and last name or username on  
leaderboards at Loca�ons and TTR Facili�es as well as on any digital pla�orm such as  
our online Topgolf Offerings (including the Toptracer Range application) and Social  
Sites and tracking your performance against other par�cipants when you par�cipate  
in gameplay; play on a Toptracer Range at a TTR Facility; provide customer service;  
communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback;  
This may include  
informa�on such as  
username, password,  
security ques�ons  
and answers, and  
se�ngs.  
 
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and  
promo�ons from us, our adver�sers, partner companies, corporate affiliates, and  
third party partners online and offline;  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, adver�sements, and offers to you, both on our Topgolf Offerings and  
elsewhere online and offline, and enhance your experience at our Topgolf Offerings;  
iden�fy your preferences;  
(4) Administra�ve: To verify your iden�ty; recognize you across the Topgolf Offerings  
and your devices; communicate with you regarding your use of the Topgolf Offerings,  
content, or features and, in our discre�on, updates to our policies; conduct sales  
audi�ng;  
(5) Internal Business Purposes: To operate and improve the Topgolf Offerings, our  
products, and our services; detect and troubleshoot problems, fraud, and criminal  
ac�vity; analyze trends and usage paterns;  
(6) Personaliza�on: To understand your preferences and tailor content, both on our  
Topgolf Offerings and elsewhere online;  
(7) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights or assets;  
(8) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(9) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(10) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers);  
(2) Security Vendors;  
(3) Government Agencies and Law Enforcement/Where Required by Law (including  
third par�es in connec�on with a court or other legal proceeding;  
(4) Topgolf Callaway Brands Family of Companies;  
(5) Third par�es in connec�on with a business transi�on;  
(6) Third par�es to whom you agree or direct us to share your data;  
(7) Other service providers who solely use your data to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
This category of data is not sold or shared for targeted adver�sing.  
Informa�on About  
Your Interests,  
Preferences, and  
Performance  
A. Purposes for Collec�on:  
(1) Provide You Services: To provide the Topgolf Offerings to you and allow you to  
par�cipate in our games, features, and services, including registra�on, managing your  
account, and making a reserva�on; par�cipate in golf lessons, leagues, and  
tournaments, as well as if you choose to par�cipate in Toptracer Coach; book or  
par�cipate in events at our Loca�ons or TTR Facili�es; display a member’s first and  
last name or username on leaderboards at Loca�ons and TTR Facili�es as well as on  
any digital pla�orm such as our online Topgolf Offerings (including the Toptracer  
Range application) and Social Sites and tracking your performance against other  
par�cipants when you par�cipate in gameplay; play on a Toptracer Range at a TTR  
Facility; communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback;  
This may include  
informa�on derived  
from interac�ons with  
the Topgolf Offerings,  
including your  
searches or your  
posts to a community  
forum; your gameplay  
performance at  
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and  
promo�ons from us, our adver�sers, partner companies, corporate affiliates, and  
third party partners online and offline; provide you with informa�on about new  
products or services, events at our Loca�ons or TTR Facili�es, events that Topgolf  
sponsors (such as contests, sweepstakes and surveys); analyze customer behaviors  
and trends, conduct research and analysis, and measure the effec�veness of our  
online and offline marke�ng efforts, and develop products, services and marke�ng  
programs;  
Topgolf Offerings; and  
your par�cipa�on in a  
market research  
request. This could  
include informa�on  
about your lifestyle,  
golf game, and buying  
preferences.  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, adver�sements, and offers to you, both on our Topgolf Offerings and  
elsewhere online and offline, and enhance your experience at our Topgolf Offerings;  
iden�fy your preferences;  
(4) Internal Business Purposes: To operate and improve the Topgolf Offerings, our  
products, and our services; detect and troubleshoot problems, fraud, and criminal  
ac�vity; analyze trends and usage paterns; market research;  
(5) Employment Related Purposes: If submited in connec�on with your job  
applica�on, to facilitate your job search; process your employment applica�on;  
prepare related governmental and internal sta�s�cs reports;  
 
(6) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
(7) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(8) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(9) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Third party Adver�sing and Analy�cs Partners: Such as analy�cs companies, third  
party adver�sers, and marke�ng agencies, including those who assist us with surveys  
and market or product research and development;  
(2) Third party Business Partners: Unaffiliated par�es that are joint marke�ng and  
licensing partners or distributors of Toptracer Range;  
(3) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(4) Social Media Pla�orms;  
(5) Sweepstakes/Contest Partners: Such as TTR Operators, administrators, other  
prize providers, prize fulfillment vendors, and sponsors/partners of the  
sweepstake/contest;  
(6) Government Agencies and Law Enforcement/Where Required by Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(7) Topgolf Callaway Brands Family of Companies;  
(8) Golf coaches with whom you interact via Toptracer Coach;  
(9) TTR Operators;  
(10) Security Vendors;  
(11) Third par�es in the course of a business transi�on;  
(12) Third par�es to whom you agree or direct us to share your data;  
(13) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third party Adver�sing and Analy�cs Providers;  
(2) Third party Business Partners;  
(3) Data Brokers;  
(4) Social Media Pla�orms;  
(5) Topgolf Callaway Brands Family of Companies.  
Demographic Data  
A. Purposes for Collec�on:  
This may include your  
age, date of birth, sex  
and/or gender,  
marital status zip  
code.  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on, managing your account, and making a reserva�on;  
par�cipate in golf lessons, leagues, and tournaments, as well as if you choose to  
par�cipate in Toptracer Coach; book or par�cipate in events at our Loca�ons or TTR  
Facili�es; display a member’s first and last name or username on leaderboards at  
Loca�ons and TTR Facili�es as well as on any digital pla�orm such as our online  
Topgolf Offerings (including the Toptracer Range application) and Social Sites and  
tracking your performance against other par�cipants when you par�cipate in  
gameplay; play on a Toptracer Range at a TTR Facility; provide customer service;  
communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback; administer your par�cipa�on in sweepstakes  
and promo�ons;  
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and promo�ons  
from us, our adver�sers, and third party partners online and offline;  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, recommenda�ons, and offers to you, both on our Topgolf Offerings and  
elsewhere online; iden�fy your preferences;  
(4) Administra�ve: To verify your iden�ty; recognize you across the Topgolf Offerings  
and your devices; communicate with you regarding your use of the Topgolf Offerings,  
content, or features and, in our discre�on, updates to our policies; conduct sales  
audi�ng;  
(5) Employment Related Purposes: If submited in connec�on with your job  
applica�on, to facilitate your job search; process your employment applica�on;  
prepare related governmental and internal sta�s�cs reports;  
 
(6) Internal Business Purposes: To operate and improve the Topgolf Offerings, our  
products, and our services; detect and troubleshoot problems, fraud, and criminal  
ac�vity; analyze trends and usage paterns; market research;  
(7) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
(8) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our users  
or the general public;  
(9) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(10) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Third party Adver�sing and Analy�cs Providers: Such as analy�cs companies, third  
party adver�sers, and marke�ng agencies, including those who assist us with surveys  
and market or product research and development;  
(2) Third Party Business Partners: Unaffiliated par�es that are joint marke�ng and  
licensing partners or distributors of Toptracer Range;  
(3) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(4) Data Brokers;  
(5) Social Media Pla�orms;  
(6) Sweepstakes/Contest Partners: Such as TTR Operators, administrators, other prize  
providers, prize fulfillment vendors, and sponsors/partners of the sweepstake/contest;  
(7) Customer Service Providers: Such as call centers and live chat vendors;  
(8) Government Agencies and Law Enforcement/Where Required by Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(9) Topgolf Callaway Brands Family of Companies;  
(10) Golf coaches with whom you interact via Toptracer Coach;  
(11) TTR Operators;  
(12) Security Vendors;  
(13) Third par�es in the course of a business transi�on;  
(14) Third par�es to whom you agree or direct us to share your data;  
(15) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third Party Adver�sing and Analy�cs Providers;  
(2) Third Party Business Partners;  
(3) Data Brokers;  
(4) Social Media Pla�orms;  
(5) Topgolf Callaway Brands Family of Companies.  
Government  
Iden�fica�on  
A. Purposes for Collec�on:  
(1) Administra�ve: To verify your iden�ty and age;  
Such as your social  
security number or  
other government-  
issued ID  
(2) Employment Related Purposes: If submited in connec�on with your job  
applica�on, to facilitate your job search; process your employment applica�on;  
prepare related governmental and internal sta�s�cs reports;  
(3) Internal Business Purposes: To comply with legal obliga�ons to process your  
applica�on; detect and troubleshoot problems, fraud, and criminal ac�vity;  
(4) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights or assets;  
(5) Security: To protect the integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our users  
or the general public;  
(6) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(7) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
 
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(3) Government Agencies and Law Enforcement/Where Required by Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(4) Topgolf Callaway Brands Family of Companies;  
(5) Security Vendors;  
(6) Third par�es in the course of a business transi�on;  
(7) Third par�es to whom you agree or direct us to share your data;  
(8) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
This category of data is not sold or shared for targeted adver�sing.  
A. Purposes for Collec�on:  
(1) Provide You Services: To es�mate travel �mes and to locate a Topgolf Loca�on  
near you; iden�fy your nearest TTR Facility; provide the Topgolf Offerings to you and  
allow you to par�cipate in our games, features, and services, including iden�fying your  
loca�on when par�cipa�ng in gameplay using our Applica�ons;  
Precise/Specific  
Loca�on Data  
(2) Adver�sing Ac�vi�es and Marke�ng Messages: To send you offers and provide  
Such as your  
special in-app features when visi�ng a Topgolf Loca�on;  
longitude/la�tude  
coordinates from a  
global posi�oning  
system (GPS).  
(3) Personaliza�on: To tailor and personalize the Topgolf Offerings, including our  
content, recommenda�ons, and offers to you, both on our Topgolf Offerings and  
elsewhere online; iden�fy your preferences;  
(3) Internal Business Purposes: To operate and improve the Topgolf Offerings and our  
products and services; detect and troubleshoot problems, fraud, and criminal ac�vity;  
analyze trends and usage paterns; market research;  
(4) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
 
(5) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our users  
or the general public; s  
(6) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(7) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Other Users;  
(2) Third Party Adver�sing and Analy�cs Partners: Such as analy�cs companies,  
affiliated marke�ng partners or unaffiliated third par�es who are joint marke�ng and  
licensing partners or whose products or services are integrated in our Topgolf  
Offerings;  
(3) Third Party Business Partners: Unaffiliated par�es that are joint marke�ng and  
licensing partners or distributors of Toptracer Range;  
(4) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(5) Social Media Pla�orms;  
(6) Sweepstakes/Contest Partners: Such as TTR Operators, administrators, other prize  
providers, prize fulfillment vendors, and sponsors/partners of the sweepstake/contest;  
(7) Order Fulfillment Vendors: Such as payment processors, fulfillment centers,  
delivery services, order tracking vendors;  
(8) Communica�on Services Providers: Such as email delivery vendors;  
(9) Customer Service Providers: Such as call centers and live and automated chat  
vendors;  
(10) Government Agencies and Law Enforcement/Where Required by Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(11) Topgolf Callaway Brands Family of Companies;  
(12) TTR Operators;  
(13) Security Vendors;  
(14) Third par�es in the course of a business transi�on;  
(15) Third par�es to whom you agree or direct us to share your data;  
(16) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third Party Adver�sing and Analy�cs Providers;  
(2) Third Party Business Partners;  
(3) Social Media Pla�orms;  
(4) Topgolf Callaway Brands Family of Companies.  
Photo/Video Data  
and Other User  
Generated Content  
A. Purposes for Collec�on:  
(1) Provide You Services: To process transac�ons and fulfill your orders; provide the  
Topgolf Offerings to you and allow you to par�cipate in our games, features, and  
services, including registra�on, managing your account, and making a reserva�on;  
par�cipate in golf lessons, leagues, and tournaments, as well as if you choose to  
par�cipate in Toptracer Coach; book or par�cipate in events at our Loca�ons or TTR  
Facili�es; display a member’s first and last name or username on leaderboards at  
Loca�ons and TTR Facili�es as well as on any digital pla�orm such as our online  
Topgolf Offerings (including the Toptracer Range application) and Social Sites and  
tracking your performance against other par�cipants when you par�cipate in  
gameplay; play on a Toptracer Range at a TTR Facility; provide customer service;  
communicate with you, such as responding to your ques�ons, complaints, or  
comments and collec�ng your feedback; administer your par�cipa�on in sweepstakes  
and promo�ons;  
This may include  
videos captured in  
through our on-  
premises security  
cameras; your profile  
picture; images, audio  
recordings, video  
recordings, or text  
that you submit in  
connec�on with  
product reviews,  
survey responses,  
customer service  
interac�ons, or your  
resume and cover  
leter.  
(2) Internal Business Purposes: To operate and improve the Topgolf Offerings and our  
products and services; detect and troubleshoot problems, fraud, and criminal ac�vity;  
analyze trends and usage paterns; market research;  
(3) Employment Related Purposes: If submited in connec�on with your job  
applica�on, to facilitate your job search; process your employment applica�on;  
prepare related governmental and internal sta�s�cs reports;  
(4) Legal: To resolve disputes; enforce our agreements and policies; cooperate with  
government or other legal inquiries, including inves�ga�on of public safety maters or  
inves�ga�ons into claims of intellectual property infringement; fulfill regulatory  
repor�ng obliga�ons; protect our or others’ rights/assets;  
(5) Security: To protect integrity of the Topgolf Offerings; to inves�gate, detect,  
prevent, and protect against misuses of our systems, fraud, crime, or other illegal  
 
ac�vi�es or ac�vi�es that violate our policies; to protect health and safety of our  
users or the general public;  
(6) Business Transi�ons: In connec�on with a merger, acquisi�on, consolida�on,  
bankruptcy, or other corporate transi�on, affec�ng all or part of our assets, including  
during due diligence;  
(7) Other Purposes as Disclosed at the �me of collec�on or with your consent.  
B. Categories of Third Par�es the Data Is Disclosed to:  
(1) Other Users;  
(2) Third Party Adver�sing and Analy�cs Partners: Such as analy�cs companies,  
affiliated marke�ng partners or unaffiliated third par�es who are joint marke�ng and  
licensing partners or whose products or services are integrated in our Topgolf  
Offerings;  
(3) Third Party Business Partners: Unaffiliated par�es that are joint marke�ng and  
licensing partners or distributors of Toptracer Range;  
(4) Technology Systems Service Providers: Such as webhosts, database hosts, cloud  
compu�ng providers, so�ware-as-a-service providers, and technology maintenance  
and repair vendors;  
(5) Social Media Pla�orms;  
(6) Sweepstakes/Contest Partners: Such as TTR Operators, administrators, other  
prize providers, prize fulfillment vendors, and sponsors/partners of the  
sweepstake/contest;  
(7) Order Fulfillment Vendors: Such as payment processors, fulfillment centers,  
delivery services, order tracking vendors;  
(8) Communica�on Services Providers: Such as email delivery vendors;  
(9) Customer Service Providers: Such as call centers and live and automated chat  
vendors;  
(10) Government Agencies and Law Enforcement/Where Required by Law: Including  
third par�es in connec�on with a court or other legal proceeding;  
(11) Topgolf Callaway Brands Family of Companies;  
(12) Golf coaches with whom you interact via Toptracer Coach;  
(13) Security Vendors;  
(14) Third par�es in the course of a business transi�on;  
(15) Third par�es to whom you agree or direct us to share your data;  
(16) Other service providers who use your data solely to provide services to us or to  
you.  
C. Categories of Third Par�es to Whom the Data is Sold/Shared for Targeted  
Adver�sing:  
(1) Third Party Adver�sing and Analy�cs Providers;  
(2) Third Party Business Partners;  
(3) Social Media Pla�orms;  
(4) Topgolf Callaway Brands Family of Companies.  
2. Additional Details About Our Data Practices  
a. Data Collected Automatically: Device ID/Interaction Information. When you interact with us  
through the Topgolf Offerings online, we and our third party business partners automa�cally  
collect and/or store certain informa�on about your device when you visit or interact with the  
Topgolf Offerings (“Device ID/Informa�on”). This Device ID/Informa�on may be stored and/or  
accessed from your computer, tablet, mobile device, or other device whenever you visit or  
interact with the Topgolf Offerings. Device ID/Informa�on may include, but is not limited to:  
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Your IP address, mobile device iden�fier and other unique iden�fier  
Device informa�on, including device model, opera�ng system version, device date and  
�me, mobile network informa�on  
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Approximate loca�on of your device, which may be collected or inferred through other  
data we collect, such as IP address  
How you use and interact with the Topgolf Offerings, including your search terms, pages  
you visit, content you view, and your preferences  
Precise and Approximate Location Data. We may collect specific data about your location from your  
device. This may include your precise location. We may collect this using different types of technologies,  
including GPS and Wi-Fi. If you use our mobile app, we may also access your device’s location data in the  
background. You may be able to turn off the collection of location data through your device settings.  
However, please note that we may still be able to collect or infer your approximate location through  
other data we collect, such as IP address. In addition, some mobile service providers may also provide us  
or our third party service providers with data regarding the physical location of the device used to access  
the Topgolf Offerings. Device ID/Interac�on Informa�on may be collected through the use of the  
following technologies:  
   
Cookies and Local Storage. The online Topgolf Offerings use cookies and related technologies  
(“Cookies”) to enhance the browsing and usage experience on our online Topgolf Offerings. “Cookies”  
are small files or records that are placed on a visitor’s device or browser (by a third party or us) to collect  
data about your ac�vi�es on our online Topgolf Offerings. Cookies may be used for many purposes by us  
and third par�es, such as:  
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To speed up naviga�on and provide you with custom-tailored content.  
To remember the informa�on you gave to us, so you do not have to re-enter it each �me you  
visit the online Topgolf Offerings.  
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To monitor the effec�veness of certain marke�ng email campaigns.  
To monitor the total number of visitors, pages viewed, and banners served on our online Topgolf  
Offerings.  
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To enforce limita�ons on downloads described for online coupons and other similar offers.  
To automa�cally collect Device ID/Informa�on.  
To enable features.  
To serve behavioral based adver�sements.  
For analy�cs.  
To market our products and services to you.  
As detailed below, we also allow certain partners to place Cookies on our online Topgolf  
Offerings to provide personalized marke�ng to you. You can find more informa�on about  
Cookies and how they work at allaboutcookies.org.  
Certain Browsers or Browser Add-Ons. Certain browsers or browser add-ons may provide addi�onal  
local data storage mechanisms that are used in a manner similar to Cookies, and some of the content  
included on the online Topgolf Offerings may make use of this local storage.  
Web Beacons. Small graphic images or other web programming code called web beacons (also known as  
“1x1 GIFs” or “clear GIFs”) may be included in our online Topgolf Offerings and email messages. Web  
beacons may be invisible to you, but any electronic image or other web programming code inserted into  
a Website or email can act as a web beacon. Web beacons or similar technologies may be used for a  
number of purposes, including, without limita�on, to count visitors to the online Topgolf Offerings, to  
monitor how users navigate the online Topgolf Offerings, to count how many emails that were sent were  
actually opened, or to count how many par�cular links were actually viewed.  
Embedded Scripts. An embedded script is programming code that is designed to collect data about your  
interac�ons with the online Topgolf Offerings, such as the links you click on. The code is temporarily  
downloaded onto your device from our web server or a third party service provider, is ac�ve only while  
you are connected to the online Topgolf Offerings and is deac�vated or deleted therea�er.  
Data Collec�on from Mobile Devices. We use embedded scripts and the tools provided in So�ware  
Development Kits (“SDKs”) to collect data through mobile devices such as the hardware model,  
opera�ng system and version, iden�fica�on numbers assigned to your mobile device, such as the ID for  
Adver�sing (IDFA) on Apple devices, and the Adver�sing ID on Android devices, mobile network  
informa�on, and website usage behavior. SDKs are so�ware packages that contain a set of tools that can  
be used to help build applica�ons and implement new features in exis�ng apps including those that  
collect informa�on from your device.  
Session Replay Technology. Topgolf may record through session replay technology your interac�ons with  
the Topgolf Offerings, such as what pages you visit on the Topgolf Offerings, how long you visit those  
pages, and any links you click or informa�on you provide. If collected, we will use this data for our  
internal business purposes, such as for website analy�cs, to improve the Topgolf Offerings and our  
products and services, and to address func�onality issues. In addi�on, we may use a variety of other  
technologies that collect similar informa�on for security, fraud detec�on, online func�onality, and  
opera�onal purposes.  
b. Data We Receive or Collect from Third Parties.  
In General. We may also receive data about you from third parties, including other users who add you  
to a reservation, your coach in “Toptracer Coach”, third party business partners (including companies  
that assist us with online advertising and analytics), and data providers. For example, if you are on  
another website and agree to receive data from Topgolf, that website will forward your data to us so  
that we may contact you. We may also supplement the data we collect with outside records from third  
parties — such as public databases, publicly available social media pages, joint marketing partners, and  
third parties who enhance the data we have about you for various purposes, such as to provide you with  
information, services, or products, to tailor our content and the offers we show you, or to enhance our  
products and services. If you are an exis�ng user of any Topgolf Offering, or later become a user of any  
Topgolf Offering, we may combine the data we receive from you with data about you from other sources  
to beter understand your interests and preferences and beter market our products and services to you.  
We may combine the data we receive from third parties with data we collect through the Topgolf  
Offerings. In those cases, we will apply this Privacy Notice to the combined data. The data collected and  
stored by the third party is subject solely to the third party’s privacy practices.  
Forward to a Friend Features and Data You Provide About Others. The Topgolf Offerings may give you  
the opportunity to forward information to a friend to facilitate your visit to one of our Locations. If you  
send a friend a communication with the assistance of the Topgolf Offerings, the data you or they provide  
is used to facilitate the visit to our Locations and is not used for any other marketing purpose, unless we  
obtain consent from that person. If you otherwise disclose any personal data relating to other people to  
us, you represent that you have the authority to do so and permit us to use the data in accordance with  
this Privacy Notice.  
On-Premises Security Camera Data Collection. If you visit one of our Locations or other offline Topgolf  
Offerings, we may also collect data about you through our on-premises security cameras for security,  
loss prevention, employee safety, investigations, and other legitimate video surveillance purposes.  
Social Site Information Collection and Use. The online Topgolf Offerings may permit you to interact  
with a third party social media site (“Social Site”), for example, by including a button allowing you to link  
to a third party platform (such as Instagram or TikTok) or interacting with you through your social media  
account (“Social Site Features”). When you access a Social Site through our online Topgolf Offerings or  
use or access any of our products and services or communicate with us by way of a Social Site, including  
Social Sites where you can play our electronic games, both we and the Social Site may have access to  
certain data about you and your use of the online Topgolf Offerings and the Social Sites. The Social Sites  
may collect data about your visit to the online Topgolf Offerings through Social Site Features we have  
integrated into the Topgolf Offerings. The personal data you allow us to access varies by game and Social  
Site, and it is affected by the privacy settings you establish at the Social Site. You can control and find  
out more about these settings at the Social Site where you play our games or otherwise access our  
 
content or interact with us. For example, we may access and store some or all of the following data, as  
allowed by you, the Social Site, and your preferences; your first and last name; your profile picture or its  
URL; your user ID number, which is linked to publicly available personal data such as name and profile  
photo; the user ID numbers for your friends that are also connected to us or our game(s); and the login  
email you provided to that Social Site when you registered. Note that through the Social Site Features,  
these Social Sites may be able to collect certain data about your visits to the online Topgolf Offerings  
regardless of whether or not you affirmatively interact with the Social Site Features and whether or not  
you are logged into (or have) an account with the Social Site. If you use the Social Site Features, your  
interaction and personal data may be publicly disclosed on the Social Site.  
By accessing our products and services or otherwise communicating with us through a Social Site, you  
understand we will collect, store, and use, in accordance with this Privacy Notice the personal data that  
you have allowed the Social Site to provide to us, or that we collect through the Social Site, including  
through an Application Programming Interface (“API”).  
To manage the personal data we receive about you from the Social Site where you play our games or  
interact with us, you will need to follow the instructions at that Social Site for updating your personal  
data and changing your privacy settings.  
Once we receive your personal data from a Social Site, that personal data is stored and used by us as set  
out in this Privacy Notice, and you may access and update that personal data as described below.  
c. Data You Provide Directly. We may ask you to provide data to use when you use the Topgolf  
Offerings.  
User Generated Content and Public Pos�ngs. The Topgolf Offerings may provide you the opportunity to  
register and participate in posting content publicly in forums, through interactive features such as  
leaderboards at Locations and TTR Facilities as well as on any digital platform such as our online Topgolf  
Offerings (including the Toptracer App) and Social Sites. Those forums may ask you to create an account,  
may allow you to submit or post photographs, questions, comments, reviews, or other content  
(collectively “User Content”). If you participate in these features, certain data will be made available to  
other users or the public. For example, your participation in the leaderboards at Locations and TTR  
Facilities will allow Topgolf to display the information you provide, including personal data, on the  
leaderboards at Topgolf Offerings. organize certain submissions (such as images you upload) into public  
or private albums  
Sweepstakes, Contests, & Promo�ons. We may, with our third party partners, offer sweepstakes,  
contests, or other promo�ons (any of which, a “Promo�on”) that may require registra�on. By  
par�cipa�ng in a Promo�on, you are agreeing to the provisions, condi�ons, or official rules that govern  
the Promo�on, which may contain specific requirements of you (including, except where prohibited by  
law, allowing the sponsor(s) of the Promo�on to use your name, voice, likeness, or other indicia of  
persona in adver�sing or marke�ng materials). If you choose to enter a Promo�on, personal data may be  
disclosed to third par�es or the public in connec�on with the administra�on of such Promo�on,  
including in connec�on with winner selec�on, prize fulfilment, as required by law, or as permited by the  
Promo�on’s terms or official rules (such as on a winner’s list). If you decide to enter a Promo�on that is  
 
co-sponsored by a third party partner, the personal data that you provide will be shared with us and with  
them. Their use of your personal data in this context is not governed by this Privacy No�ce.  
Promo�ons may also include contests or other promo�ons conducted by TTR Operators or at TTR  
Facili�es– for example a closest-the-pin contest at your local range (“TTR Operator Promo�ons”). While  
TTR Operator Promo�ons are facilitated by the Toptracer Range system, they are solely arranged and  
promoted by TTR Operators, not by Topgolf. TTR Operator Promo�ons are subject to the terms of entry  
set by the TTR Operator, which may include addi�onal uses of your personal data, and you should read  
these carefully before par�cipa�ng. If you enter a TTR Operator Promo�on, your personal data will be  
shared with the TTR Operator in connec�on with the administra�on of such TTR Operator Promo�on,  
including in connec�on with winner selec�on, prize fulfilment, as required by law, or as permited by the  
TTR Operator’s terms of entry (such as on a winner’s list). The TTR Operator’s use of your personal data  
in this context is not governed by this Privacy No�ce.  
Employment Applica�ons. If you apply for a job through our Topgolf Offerings, we or our Service  
Provider(s) may ask you to provide self-iden�fying informa�on such as your veteran status, gender,  
ethnicity, educa�on informa�on, eligibility to work in the United States, and work history in conjunc�on  
with laws and regula�ons enforced by the Equal Employment Opportunity Commission and other  
federal, state, and local regulatory agencies. Providing such self-iden�fying informa�on is voluntary, but  
if you do provide such informa�on, we and/or our service provider may submit that informa�on to the  
appropriate government or regulatory agencies to fulfill repor�ng requirements and use that  
informa�on to defend against employment-related complaints. Please note that we may u�lize a careers  
portal that is operated by a third party, in which case, your registra�on and use of the careers portal may  
be subject to the third party’s privacy prac�ces as disclosed on the portal.  
Photos and Videos. We allow you to post photos and videos on the Topgolf Offerings or to submit them  
to us as described in the chart above. Applicable laws and regula�ons may vary with respect to whether  
such materials are considered to be biometric informa�on. For clarity, we do not create a record of  
facial geometry from your photos or videos and do not use your photos or videos for the purposes of  
facial recogni�on, facial surveillance, or otherwise as a biometric iden�fier. Please note, however, that  
to the extent that you post your photos or videos publicly on our Topgolf Offerings, or we share – as  
described elsewhere in this Privacy No�ce – such materials with third par�es who are permited to use  
these materials in accordance with their own privacy policies, we do not control the ac�ons of third  
par�es, and their use of your photos or videos may differ from ours.  
d. Data We Disclose to Third Par�es. We may share non-personal data that we collect, such as  
certain Device ID/Interac�on Informa�on, aggregate user sta�s�cs, and hashed or otherwise de-  
iden�fied or pseudonymized data (including email addresses), with third par�es in our discre�on  
as permited by law, including for targeted adver�sing purposes. In addi�on to the specific  
situa�ons discussed elsewhere in this Privacy No�ce, we share personal data as disclosed at the  
�me you provide it, with your consent, and in the situa�ons described below.  
Topgolf Callaway Brands Family of Companies. Topgolf is a member of the Topgolf Callaway Brands  
Family of Companies. Topgolf shares data across the Topgolf Callaway Brands Family of Companies for  
internal business, analytical, operational, and marketing purposes.  
 
Service Providers. We use service providers and sub-processors (“Service Providers”) to provide  
services to us or on our or your behalf, such as payment processing, customer relationship  
management, scheduling bookings (e.g., events, reservations, and golf lessons), food and beverage,  
information technology, employment application tracking, communications, and insurance. We give  
these Service Providers access to your personal data (or allow them to collect data from or about you) so  
that they can provide these services.  
Unaffiliated Third Parties and Otherwise at Your Request or with Your Consent. We may ask if you  
would like us to share your data with unaffiliated third parties who are not described elsewhere in  
this Privacy Notice and we may permit partner companies and other third parties to collect your  
data directly from you, with your permission. We do not share your personal data with third parties  
for those third parties’ direct marketing purposes unless you consent (opt-in or opt-out) to such  
sharing. For example, you may be presented with an opportunity to receive marketing offers from a  
third party or you may engage with a Social Site platform or other third party application or feature,  
through which data about you is shared. If you later decide that you no longer want to receive  
communications from a third party, you will need to contact that third party directly.  
We do not sell or rent for monetary compensation to third parties any of the personal data that you  
provide to us through the Topgolf Offerings or authorize any of our Service Providers to sell or rent  
any such personal data for monetary compensation, and we do not authorize any of our Service  
Providers to make independent use of your personal data for their own purposes, including but not  
limited to direct marketing.  
Aggregated data about customers utilizing the Topgolf Offerings, in surveys or otherwise providing  
data to Topgolf will be utilized by Topgolf and/or Service Providers in connection with research,  
benchmarking and other like uses related to general usage analytics.  
TTR Operators. When you visit TTR Facilities, the TTR Operators may share certain data about you with  
us (as described above) and we may also share certain data with the TTR Operator. This occurs, in part,  
through the Toptracer App and the Toptracer Range Management System. TTR Operators often utilize  
the Toptracer Range Management System, which aggregates and presents data related to the operation  
of TTR Facilities, to support customer relations management and various business operations and  
activations (e.g., the configuration of leaderboards). The data we share with the TTR Operator may  
include your personal data, which the TTR Operator may use for the purposes of directly sending you  
communications and promotional materials regarding their services, or through the Topgolf Offerings.  
Please note that we are not responsible for the privacy practices of TTR Operators and the personal data  
you disclose to TTR Operators is subject to their privacy practices. TTR Operators and TTR Facilities are  
not owned or operated by Topgolf Offerings.  
Toptracer Coach. Individuals who participate in our coaching platform (“Toptracer Coach”) join an  
interactive coaching experience where coaches create custom lesson plans tailored to each unique  
student. If you choose to participate in Toptracer Coach, your designated coach will have access to  
certain personal data, including your name, email address, account and profile information,  
performance data, and Toptracer Range usage data (including locations and dates/times) to provide  
them with an objective view of your current skillset, allowing your coach to follow-up on your  
performance, set new goals, and assist you with reaching your objectives.  
Business Transfers and Transitions. In case of a transfer or sale of some or all our business or assets,  
bankruptcy, or merger, or other corporate transaction (including, without limitation during the  
negotiation stage and in the course of any due diligence process), we may transfer or assign your  
personal data to those involved in such a transfer or sale of business or assets, which you agree that we  
may do without your further consent.  
Government Agencies and Legal Reasons. We may transfer and disclose your personal data (i) in  
response to subpoenas, warrants, court orders, or in connection with any legal process, or to comply  
with relevant laws or (ii) at the request of governmental authorities conducting an investigation. In  
addition, notwithstanding any term to the contrary in this Privacy Notice, we reserve the right to use  
and disclose your personal data to investigate, prevent or act regarding illegal activities, suspected  
fraud, situations involving potential threats to the physical safety of any person, or violations of the  
Terms and Conditions or other applicable policies.  
3. Third Party Advertising & Analytics/Privacy Controls  
We use third party advertising companies, ad agencies, analytics providers, and network advertisers to  
target and serve ads when you visit our online Topgolf Offerings and elsewhere online and offline, and  
to provide us with data regarding use of our Topgolf Offerings and effectiveness of our advertisements.  
These third parties may set and access their own tracking technologies on your device (including  
Cookies), and they may otherwise collect or have access to certain data about your use of the Topgolf  
Offerings. Some of these companies may collect personal data over time when you visit and/or access  
the online Topgolf Offerings or other online websites and services. We may share data, typically data  
that has been aggregated, pseudonymized or de-identified, Device ID/Information, and location data  
with third party advertising companies, analytics providers, and other third parties for these purposes.  
If you would like to opt-out of third party advertising and analytics, there are a variety of tools available  
to you:  
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Our Tools. To disable sharing through cookies set on our site by third parties for advertising and  
analytics purposes, please adjust your settings by clicking the link in the footer �tled “Manage  
Cookie Preferences”. Certain jurisdic�ons provide their residents further rights, if you are a resident  
of such a jurisdic�on, please see Sec�on 12, Jurisdic�on-Specific Rights below regarding addi�onal  
rights you may have.  
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Do Not Track. Please note that your browser settings may allow you to automatically transmit a “Do  
Not Track” signal to websites and online services that you visit. When you choose to turn on the “Do  
Not Track” settings in your browser, your browser will send a signal to websites, analytics providers,  
advertisements networks, plug-in providers, and other web service providers you encounter while  
browsing to stop tracking your activity. To find out more about and to set up “Do Not Track”, please  
visit https://allaboutdnt.com.  
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Global Privacy Control. Global Privacy Control (“GPC”) is a technical specification in your browser  
settings that you can use to automatically inform websites of your privacy preferences with respect  
to third party online tracking. To find out more about and to set up GPC, please visit  
https://globalprivacycontrol.org/#about.  
NAI/DAA Opt-Out. We use a variety of third parties to perform advertising and analytics services,  
and some of these companies may be members of the Network Advertising Initiative (“NAI”) or  
Digital Advertising Alliance (“DAA”). You may wish to visit https://optout.networkadvertising.org,  
which provides information regarding targeted advertising and the opt-out procedures of NAI  
 
members, including opt out mechanisms for web browsers, mobile and other connected devices,  
and a tool to opt out from participating NAI members using your hashed email address for interest-  
based advertising. You may also want to visit https://optout.aboutads.info, which provides  
information regarding targeted advertising and offers an opt-out for DAA-participating companies.  
Note that these are cookie-based opt-outs. If you disable your Cookies or upgrade your browser  
after opting out, or if you use different devices or browsers, you will need to indicate your opt-out  
choices across those other devices and browsers. European Union and United Kingdom residents,  
please refer to the European Digital Advertising Alliance (“EDAA”) choice page by going to  
https://www.youronlinechoices.com/. Australian and South Korean residents, please refer to DAA’s  
choice page by going to https://youradchoices.com/control. Mobile devices may contain settings  
that allow you to disable tracking advertising and analytics. In addition, the digital advertising  
industry has provided the ability for mobile users to register their intent not to receive targeted  
advertising at https://aboutads.info/appchoices.  
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Google Analytics. We use Google Analytics, which uses cookies and similar technologies to collect  
and analyze data about use of the Topgolf Offerings and provide other report. This service may also  
collect data regarding the use of other websites, apps, and online services. You can learn about  
Google’s practices by going to https://google.com/policies/privacy/partners, and opt out of them by  
downloading the Google Analytics opt-out browser add-on, available at  
https://tools.google.com/dlpage/gaoptout.  
Please note that opting out through these mechanisms does not opt you out of being served advertising.  
You will continue to receive generic ads while online. Your opt-out choices are browser and device  
specific; if you disable your cookies or upgrade your browser a�er op�ng out, or if you use different  
computers or browsers, you will need to indicate your opt-out choices across those other computers and  
browsers.  
4. Your Choices About the Data We Collect.  
Marketing Messages from Us. You may opt-out of marketing communications as set forth below.  
•
Email. You may unsubscribe from marketing emails we send you through the opt-out mechanism  
included in each such email. Note, however, that we reserve the right to send you certain  
communications relating to your use of our products or services, notices of changes to this Privacy  
Notice or other terms, or similar administrative and transactional messages.  
•
Text Messages. Personal data obtained from you in connection with a SMS/text message service  
may include your mobile phone number, your carrier’s name, the date, time and content of your  
messages, and other information you provide to us as part of this service. You can unsubscribe at  
any time by texting “STOP” to the number provided in the SMS/text message. A SMS/text message  
will be sent confirming your removal. We reserve the right to remove subscribers from our  
messaging database. For more info, text “HELP” to the number provided in the SMS/text message.  
•
Push Notifications. Topgolf Offerings, a TTR Operator, or TTR Operator Promotion partner may send  
promotional and non-promotional push notifications or alerts to your mobile device. You can elect  
to stop receiving those messages at any time by changing the notification settings on your mobile  
device.  
 
Data Privacy Choices.  
•
Updating and Deleting Your personal data. Some of our online Topgolf Offerings may allow you to  
modify or delete your account profile. Note that we may keep some personal data as permitted by  
law.  
•
Other Privacy Rights. You may have additional specific rights depending on where you are a  
resident, please see Section 12, Jurisdiction-Specific Rights below.  
5. Links to Other Websites and Online Services  
The online Topgolf Offerings may provide links to websites, gaming platforms, and online services  
operated by third parties. These third parties use their own cookies and other tracking technologies on  
your device, and they may independently collect personal data from you. We assume no responsibility  
for third parties or their privacy practices. This Privacy Notice applies only to our Topgolf Offerings.  
6. Children’s Privacy  
Except as noted in Section 17, Notice to European Economic Area/United Kingdom Residents, our  
Websites and Applications are directed to persons who are at least thirteen (13) years of age, and we do  
not knowingly collect any personal data from children younger than the age of thirteen (13) years.  
If a parent or guardian is made aware that a child under the age of thirteen (13) years has provided us  
with personal data through any point of contact, please call us toll-free at +1 (833) 554-0955 or write to  
us at the contact details below (see Sec�on 11, Contact Us), and we will delete the personal data. If we  
have actual knowledge that personal data about a person younger than the age of thirteen (13) years  
has been collected without parental/guardian consent, then we will take the appropriate steps to delete  
such personal data.  
7. Security of Your Personal Data  
Although we cannot guarantee that there will never be a security problem (no system, data transmission  
over the Internet, wireless transmission, or electronic storage of data can be guaranteed to be 100%  
secure), we have in place commercially reasonable security measures to guard against the loss or misuse  
of personal data collected through the Topgolf Offerings. However, we cannot guarantee or warrant the  
security of any data you disclose or transmit to us, or that we transmit to you, or guarantee that it will  
be free from unauthorized access by third parties. In the event that we are required by law to inform  
you of a breach to your personal data, we may notify you electronically, in writing, or by telephone, if  
permitted to do so by applicable law. You use the Topgolf Offerings and provide us with data at your  
own initiative and risk.  
8. Retention and Destruction of Your Personal Data  
For personal data that we collect and process, we typically keep such personal data for as long as  
necessary to fulfill the purposes for which it was collected or for which you subsequently authorize it  
and otherwise to carry out the purposes described in this Privacy Notice, and as otherwise permitted by  
applicable law or needed to address tax, corporate, compliance, litigation, insurance claims, and other  
       
legal rights and obligations. Data that has been anonymized and aggregated is not personal data, and we  
will keep such data in accordance with our retention policy.  
9. Consent to Cross-Border Transfers of Data  
Topgolf is headquartered in the United States. If you use a Topgolf Offering outside of the United States,  
and provide us with data, you acknowledge and agree that your personal data may be processed for the  
purposes identified in this Privacy Notice. Please be aware that data that we collect will be transferred  
to and processed in the United States and other jurisdictions. By using the Topgolf Offerings outside of  
the United States, you specifically consent to our collection, processing, storage, or transfer of your  
personal data in the United States and other jurisdictions, including in countries where data protection  
standards may differ from those in the country where you reside. In certain circumstances, courts, law  
enforcement agencies, regulatory agencies or security authorities in the United States and other  
countries may request to access your personal data in accordance with the laws of that jurisdiction.  
10. Changes In Our Privacy Notice  
To the extent allowed by applicable law, Topgolf reserves the right to change our Privacy Notice at any  
time without prior notice. Topgolf will notify of material changes by posting the changed or modified  
Privacy Notice by revising the “Last Updated” date at the top of this Privacy Notice. We may also provide  
notice to you in other ways, such as through contact information you have provided. Any changes will be  
effective immediately upon the posting of the revised Privacy Notice unless otherwise specified. Your  
continued use of the Topgolf Offerings after the effective date of the revised Privacy Notice will  
constitute your consent to those changes to the fullest extent allowed by applicable law. However,  
Topgolf will provide notice and obtain your consent (opt-in or opt-out) if required by applicable law.  
Note that you may need to consent to the revised Privacy Notice in order to continue to use the Topgolf  
Offerings.  
11. Contact Us  
If you have any questions regarding this Privacy Notice or you wish to exercise any of your data subject  
rights, you can contact us at the following mailing address:  
Topgolf International, Inc.  
Attn: Privacy Team  
8750 N. Central Expressway, Suite 1200  
Dallas, TX 75231  
Controllers by Country  
Country  
Company  
Address  
Sweden  
Topgolf Sweden AB  
(EU/EEA Representative)  
Topgolf Japan GK  
Svärdvägen, 3A, SE-182 33  
Danderyd, Sweden  
c/o Baker & McKenzie, Ark Hills  
Sengokuyama Mori Twr. 28F, 1-  
Japan  
     
9-10  
Roppongi,  
Minato-ku,  
Tokyo  
United Kingdom  
United Kingdom  
United Kingdom  
Topgolf Limited  
Unit  
Park,  
8
Shepperton Business  
Govett Avenue,  
Shepperton TW17 8BA  
Unit  
Park,  
Shepperton TW17 8BA  
Unit  
Park,  
(UK Representative)  
Topgolf Group Limited  
8
Shepperton Business  
Govett Avenue,  
World Golf System Group  
Limited  
8
Shepperton Business  
Govett Avenue,  
Shepperton TW17 8BA  
United States of America  
United States of America  
United States of America  
United States of America  
United States of America  
United States of America  
Topgolf International inc.  
Topgolf USA LLC  
N. Central Expressway, Suite  
1200 Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite  
1200 Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite  
1200 Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite  
1200 Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite  
1200 Dallas, U.S.A. TX 75231  
N. Central Expressway, Suite  
1200 Dallas, U.S.A. TX 75231  
Topgolf Pro LLC  
Topgolf Payroll Services LLC  
Topgolf Media Services LLC  
World Golf Tour LLC  
12. Jurisdiction-Specific Rights  
Residents of certain jurisdic�ons may have the ability to exercise addi�onal rights and choices regarding  
their personal data. We will take reasonable steps to accommodate your request but may need to verify  
your iden�ty before doing so. If you are a resident of a jurisdic�on with specific rights, please see  
addi�onal informa�on below.  
a. U.S. States  
i.  
Colorado, Connec�cut, Utah, and Virginia. We set forth above the categories of personal  
data we process, the purpose for processing personal data, the categories of personal data  
shared, and the categories of third par�es with whom personal data is shared. Residents of  
Virginia, Colorado, Connec�cut, and Utah have certain privacy rights with respect to this  
data, as described below. If you are a Consumer residing in one these states (as defined in  
each state’s respec�ve law) and would like to exercise your applicable rights, please  
complete this form or call (833) 554-0955.  
o
Access Your Data/Data Portability (CO, CT, UT, VA Residents) - To confirm whether we  
are processing your personal data and request to access such data, please complete  
the form. This includes to obtain a copy of the personal data previously provided by  
you to us and, to the extent feasible, in a readily usable format to allow data  
portability.  
o
Delete Your Data (CO, CT, UT, VA Residents) – Request to delete your personal data.  
   
o
o
Correct Your Data (CO, CT, VA Residents) – Correct the personal data we hold about  
you.  
Opt-Out of Targeted Advertising – Topgolf engages in online advertising practices (and  
certain analytics or similar activities) that may be considered “targeted advertising”  
under these states’ laws. To disable sharing through cookies set by third parties that  
may be considered targeted advertising under such laws, please adjust your settings by  
clicking the link in the footer titled “Manage Cookie Preferences”. Please also review  
Section 3, Third party Advertising &Analytics/Privacy Controls above for information on  
industry tools and device settings that may be available to you.  
o
o
Opt-Out of Sales of Your Personal Data – Topgolf may sell your data as defined by CO  
and CT. To opt-out of the sales of your personal data please complete this form.  
Right to Appeal (CO, CT, VA Residents) - If, for any reason, you would like to appeal our  
decision relating to your request and you are a resident of Colorado, Connecticut, or  
Virginia, you have the right to submit an appeal and can do so by submitting this form.  
Please include your full name, the basis for your appeal, and any additional information  
to consider.  
o
Sensitive Data – If you are a Virginia, Colorado, or Connecticut resident, we will obtain  
your consent to the processing of any Sensitive Data (as defined by the applicable state  
law) we collect. If you are a resident of Utah, we will notify you at or before the time  
of collection of Sensitive Data (as defined by Utah law) and provide you with an  
opportunity to opt-out of the processing.  
ii.  
Nevada. Nevada S.B. 220 provides consumers with the ability to opt out of the sale of their  
personal data. We do not sell your personal data as defined in S.B. 220. However, you may  
still submit an opt-out request, and if our practices were to change in the future, we would  
honor your request. If you are a Nevada resident and would like to opt out of the sale of  
your covered information, your request must be submitted by calling toll-free at (833) 554-  
0955 or writing to us at the following mailing address: Topgolf, Attn: Privacy Team, 8750 N.  
Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231. Your request must include your full  
name, street address, city, state, zip code, and a valid email address so that we can contact  
you if needed regarding your request. If you previously provided a phone number, including  
it will assist us in making sure we identify you as someone who wants to opt out. You may  
be required to take reasonable steps as we determine from time to time to verify your  
identity and/or the authenticity of your request.  
iii.  
California. If you are a California resident, please see Sec�on 13, our No�ce To California  
Residents for addi�onal informa�on about your privacy rights and how to exercise them.  
b. No�ce to Australian Residents.  
If you are a resident of Australia, the following informa�on applies.  
Iden�ty and Contact Informa�on – The Topgolf Offerings are owned and operated by Topgolf  
Interna�onal Inc. and our address is N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231. If  
you have any ques�ons, concerns, or comments about the Topgolf Offerings, please reach out by  
calling +1 (833) 554-0955 or wri�ng to us at the following mailing address: Topgolf, Atn: Privacy  
Team, 8750 N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231.  
 
Likely Overseas Disclosure – Personal data we collect may be disclosed to overseas recipients  
that are located in the United States or any other country in which we or our subcontractors  
maintain facili�es. We rely on your consent to facilitate this disclosure in the United States and  
other jurisdic�ons, where laws regarding processing of personal data may be less stringent than  
the Australian Privacy Principles. In certain cases, we may rely on appropriate safeguards such as  
standard contractual clauses as a basis for the overseas disclosure.  
Your Rights to Access and Correct Your Personal Data - You have the right to access and correct  
inaccuracies in your personal data in our custody and control, subject to certain excep�ons  
prescribed by law. You may request access and correc�ons of inaccuracies in your personal data  
we have in our custody or control by wri�ng to us at the following mailing address: Topgolf, Atn:  
Privacy Team, 8750 N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231. We may request  
certain personal data for the purposes of verifying the iden�ty of the individual seeking access to  
their personal data records.  
Third Party Adver�sing. As discussed above, we work with certain third party adver�sing  
companies in connec�on with our online adver�sing and those companies may set cookies or  
other tracking technologies in connec�on with providing adver�sing related services to us.  
Please refer to EDAA’s choice page at www.youradver�singchoices.com to learn more about your  
choices related to adver�sing with respect to par�cipa�ng EDAA member companies.  
Complaints and Resolving Concerns - If you have any ques�ons or comments about this Privacy  
No�ce or if you otherwise have a ques�on or complaint about the manner in which we or our  
service providers treat your personal data, you may contact us by wri�ng to us at the following  
mailing address: Topgolf, Atn: Privacy Team, 8750 N. Central Expressway, Suite 1200 Dallas,  
U.S.A. TX 75231.  
You may also obtain further informa�on about your privacy rights from the Office of the  
Australian Informa�on Commissioner (OAIC) at www.oaic.gov.au. OAIC has authority to  
inves�gate complaints and claims for compensa�on in appropriate cases.  
c. No�ce To European Economic Area/United Kingdom Residents  
If you are a resident of the European Union (“EU”), other European Economic Area (“EEA”)  
countries, or of the United Kingdom (“UK”), the following informa�on applies.  
 
Purposes of processing and legal basis for processing: We process personal data for the  
purposes and on the following legal bases listed below:  
Primary Purpose for Collection and Use  
Context  
Types of Data  
of Data  
We collect your name, gender,  
age, and contact information  
when you create an account at  
our Topgolf Offerings. We also  
collect information relating to  
the actions that you perform  
while logged into your account.  
We have a legitimate interest in providing  
account-related functionalities to our  
users. Accounts can be used for easy  
checkout and to save your preferences  
and transaction history.  
Account  
Registration  
We use cookies and clear GIFs.  
"Cookies" are small pieces of  
information that a website  
sends to a computer’s hard  
drive while a web site is viewed.  
We have a legitimate interest in making  
our online Topgolf Offerings operate  
efficiently.  
Cookies and First  
Party Tracking  
We participate in behavior-  
based advertising, this means  
that a third party uses  
technology (e.g., a cookie) to  
collect information about your  
use of our online Topgolf  
Offerings so that they can  
provide advertising about  
products and services tailored  
to your interests on our online  
Topgolf Offerings, or on other  
websites.  
We have a legitimate interest in engaging  
in behavior-based advertising and  
capturing website analytics.  
Cookies and Third  
party Tracking  
We have a legitimate interest in  
understanding our users and providing  
tailored services.  
Demographic  
Information  
We collect personal data, such  
as your age, gender or location.  
We may collect geolocation  
data based on your use of the  
Topgolf Offerings.  
Geolocation  
Information  
We have a legitimate interest in  
understanding the location of our users.  
If you receive email from us, we  
use certain tools to capture  
data related to when you open  
our message, click on any links  
We have a legitimate interest in  
understanding how you interact with our  
communications to you.  
Email  
Interconnectivity  
or banners it contains and make  
purchases.  
If you apply for a job posting, or  
become an employee, we  
We use information about current  
collect information necessary to employees to perform our  
process your application or to  
retain you as an employee. This  
may include, among other  
things, your Social Security  
Number. Providing this  
information is required for  
employment.  
responsibilities as an employer. In some  
contexts, we are also required by law to  
collect information about our employees.  
We also have a legitimate interest in  
using your information to have efficient  
staffing and work force operations.  
Employment  
If you provide us feedback or  
contact us for support, we will  
collect your name and e-mail  
address, as well as any other  
content that you send to us, in  
order to reply.  
We have a legitimate interest in  
receiving, and acting upon, your feedback  
or issues.  
Feedback/Support  
When you participate in  
gameplay at one of our  
Locations or TTR Facilities or  
through the online Topgolf  
Offerings or when playing  
Toptracer Range we will collect  
information necessary to track  
your performance against other  
participants.  
We have a legitimate interest in keeping  
track of your performance in games to  
effectively deliver our services to you.  
Game Activity  
We collect your information  
when you sign up for golf  
lessons or leagues at one of our  
Locations or TTR Facilities.  
We have a legitimate interest in  
communicating with you regarding your  
golf lessons or league participation.  
Golf Lessons and  
Leagues  
If you as a player use our online  
coaching Topgolf Offering  
(“Toptracer Coach”), we will  
use your name and e-mail  
address to manage your  
invitation and your account  
information and game activity  
to track your performance  
against set goals, assignments  
and targets. Your performance  
information will also be shared  
with your designated coach to  
We have a legitimate interest to  
effectively deliver our services to you.  
Coaching  
allow the coach to follow-up on  
your performance, set new  
goals and coach you.  
If there is a circumstance in  
which an incident takes place at  
one of our Locations, we may  
collect information from you to  
ensure the incident is properly  
recorded and remedied.  
We have a legitimate interest in resolving  
any incidents that take place at our  
various Locations.  
Incident Reporting  
We share information about our products  
and services with individuals that consent  
When you sign up for one of  
our mailing lists, we collect your to receive such information. We also  
Mailing List  
email address or postal  
address.  
have a legitimate interest in sharing  
information about our products or  
services.  
We collect information from  
your mobile device such as  
unique identifying information  
broadcast from your device  
when visiting our Websites,  
Applications, or when visiting  
one of our Locations or TTR  
Facilities.  
We have a legitimate interest in  
identifying unique visitors, and in  
understanding how users interact with us  
on their mobile devices.  
Mobile Devices  
We may collect your name,  
billing address, shipping  
address, e-mail address, phone  
number, and credit card  
number when you place an  
order.  
We use your information to perform our  
obligations to provide you with products  
or services.  
Order Placement  
We may collect information  
that you provide as part of a co- We have a legitimate interest in fulfilling  
Partner Promotion  
Reservations  
Surveys  
branded promotion with  
another company.  
our promotions.  
We collect your information  
that you provide in order to  
make a reservation at one of  
our Locations.  
We have a legitimate interest in  
facilitating your ability to make advance  
reservations to one of our Locations.  
We have a legitimate interest in  
understanding your opinions and  
collecting information relevant to our  
organization.  
When you participate in a  
survey, we collect information  
that you provide through the  
survey. If the survey is provided  
by a third party service  
provider, the third party’s  
privacy policy applies to the  
collection, use, and disclosure  
of your information.  
When you participate in a  
sweepstakes or contest,  
(including a TTR Operator  
We have a legitimate interest in  
operating or facilitating the sweepstakes  
or contests. In some contexts, we are also  
required by law to collect information  
about those that enter into our  
sweepstakes, and we have a legitimate  
interest in complying with those laws.  
Sweepstakes or  
Contests  
Promotion) we collect  
information about you which  
includes contact information to  
notify you if you are selected.  
When you purchase tickets to  
one of our events, such as a  
special event at one of our  
Locations, admission to one of  
our camps/academies, or a  
musical performance, we  
collect information about you  
to process the transaction,  
which includes your contact  
information and credit card  
information.  
Ticketing  
Information  
We have a legitimate interest in fulfilling  
your ticket purchase order.  
We use technology to monitor  
how you interact with our  
online Topgolf Offerings. This  
may include which links you  
click on, or information that  
you type into our online forms.  
This may also include  
We have a legitimate interest in  
understanding how you interact with our  
online Topgolf Offerings to better  
improve them, and to understand your  
preferences and interests in order to  
select offerings that you might find most  
useful. We also have a legitimate interest  
in detecting and preventing fraud.  
Online Topgolf  
Offering  
Interactions  
information about your device  
or browser.  
We collect information,  
including your browser type,  
operating system, Internet  
Protocol (IP) address (a number  
that is automatically assigned  
to a computer when the  
Internet is used), domain name,  
click-activity, referring website,  
and/or a date/time stamp for  
visitors.  
We have a legitimate interest in  
monitoring our networks and the visitors  
to our online Topgolf Offerings. Among  
other things, it helps us understand  
which of our services is the most popular.  
Web Logs  
Although the table above describes our primary purposes in collec�ng your personal data, in many  
situa�ons we have more than one purpose. For example, if you complete an online purchase, we  
may collect your informa�on to perform our contract with you, but we also collect your  
informa�on as we have a legi�mate interest in maintaining your informa�on a�er your transac�on  
is complete so that we can quickly and easily respond to any ques�ons about your purchase. As  
a result, our collec�on and processing of your personal data is based in different contexts upon  
your consent, our need to perform a contract, our obliga�ons, and rights under law, and/or our  
legi�mate interest in conduc�ng our business.  
For these processing activities, we require our Service Providers to provide technical and  
organizational security measures and to only use your personal data on our behalf if they are a  
processor or a sub-processor. For more information on our use of Service Providers, including a  
current list of authorized sub-processors, please contact us at the contact details set out below  
(see Section 11, Contact Us).  
In some cases, third parties may be a controller in their own right (for example, if you choose to  
participate in TTR Operator Promotions, third party promotions, contests/sweepstakes, surveys,  
or click through to a third party website from the online Topgolf Offerings). Third party controllers  
are responsible for the processing of your personal data, and you should carefully review their  
privacy notice and policies before providing your personal data.  
Controllers  
Whenever dealing with one of the Topgolf corporate affiliates, the controller of your personal data  
will be the en�ty that decides how and why your personal data is used.  
For the purposes of data protec�on laws, Topgolf and its corporate affiliates are "joint controllers"  
for the processing of your personal data described in this Privacy No�ce. This means that Topgolf  
and its corporate affiliates work together to decide why and how your personal data is processed.  
Depending on the reason for the sharing of your personal data, corporate affiliates may be a joint  
controller with Topgolf or other corporate affiliates, a controller in their own right, or a processor.  
For more information on how corporate affiliates process your personal data please contact us at  
the contact details set out above (see Section 11, Contact Us).  
Regarding data processing within the framework of Topgolf’s and its corporate affiliates’ internal  
administra�on and joint procedures through centralized systems, Topgolf and its corporate  
affiliates are jointly responsible as joint controllers and controllers in their own right. The joint  
processes par�cularly pertain to the opera�on and use of jointly used databases, pla�orms, and  
IT systems. With respect to the joint processes, Topgolf and its corporate affiliates jointly  
determine the purposes and means of processing.  
Topgolf and its corporate affiliates use a shared IT services and infrastructure and has legitimate  
(joint) interests as per Recital 48 of GDPR in group-wide data organization and administration  
including the exchange of personal data for internal administrative purposes such as to ensure  
compliance and a consistent approach to compliance within the Topgolf Group.  
In an agreement on joint controllership under Ar�cle 26 GDPR, Topgolf and its corporate affiliates  
have determined how the respec�ve tasks and responsibili�es in the processing of personal data  
are structured and who fulfills which data protec�on obliga�ons. In par�cular, it was determined  
how an appropriate level of security and your rights as a data subject can be ensured, how the  
informa�on du�es under data protec�on law can be fulfilled jointly, and how poten�al data  
protec�on incidents can be monitored. This also includes ensuring that repor�ng and no�fica�on  
obliga�ons are fulfilled.  
We do not perform all processing of your personal data as joint controllers. Topgolf makes  
decisions about certain processing of your personal data independently of other corporate  
affiliates, for which Topgolf is solely responsible. Similarly, Topgolf’s corporate affiliates make  
decisions for certain processing of your personal data independently of Topgolf, for which such  
corporate affiliates are solely responsible and controllers in their own right when processing your  
personal data independently.  
Topgolf is your central contact point. You can also assert your rights regarding the processing of  
personal data in joint controllership by other corporate affiliates. Should you contact us, Topgolf  
will coordinate the response in accordance with the aforemen�oned agreement pursuant to  
Ar�cle 26 GDPR in order to respond to your inquiry and to guarantee your rights as a data subject.  
Interna�onal Transfers  
•
Shared Services. Topgolf and its corporate affiliates are part of a single group of  
companies who have a legitimate interest in sharing personal data under Recital 48 of  
GDPR. As such your personal data is transferred to the United States where certain of our  
IT systems are located.  
•
Global Offerings. As we offer the ability to play and benefit from services at the Topgolf  
Offerings globally (including Locations and Toptracer Range), we will transfer your  
personal data within Topgolf’s corporate affiliates for the purposes of fulfilling your  
contract with us, providing the benefits of global membership, and/or facilitating  
gameplay at the Topgolf Offerings.  
•
Business Operations. personal data we collect from you may be transferred to, stored  
by, or accessed by our corporate affiliates and our and their Service Providers. We  
transfer personal data for the purposes of fulfilling your contract with us, in our legitimate  
interests, and, if needed, with your consent.  
Topgolf and its corporate affiliates and our and their Service Providers may be located outside of  
the UK/EEA/EU and may not benefit from an adequacy decision issued by the relevant data  
protec�on authori�es regarding protec�on afforded to personal data in that country. Details of  
the specific countries that do benefit from an adequacy decision may be found here.  
We will only transfer your personal data outside of the UK/EEA/EU based on an adequacy decision  
or an appropriate safeguard such as standard contractual clauses or if a deroga�on or other lawful  
basis exists. Where required we have put in place addi�onal safeguards. For more informa�on  
on the basis on which we transfer personal data outside of the UK/EEA/EU, you may contact us at  
the contact details set out above (see Sec�on 11, Contact Us).  
Your Choices and Rights  
Under the UK and EU General Data Protec�on Regula�on (“GDPR”) and Data Protec�on Act, you  
have the following rights.  
•
Access. You may have the right to access, review, obtain a copy or port certain personal  
data, for example to verify its existence, content, origin or accuracy. Please note that we  
are not always able to provide the personal data or take the ac�on that you have  
requested. We may refuse to provide personal data based on a number of lawful  
exemp�ons.  
•
•
Update. Moved? Changed your name, email, address, or phone number? It is important  
that the personal data we hold about you is accurate and up to date. With certain Topgolf  
Offerings, you may also be able to directly update your personal data on the bay player or  
account management screens.  
Dele�on. You may have the right to request dele�on of certain personal data. We may  
refuse to delete personal data if we have a need to keep personal data to meet our  
statutory obliga�ons, dispute resolu�on, troubleshoo�ng, and other valid legal or  
business reasons. We may in our discre�on anonymize your personal data in which case  
it is no longer personal data.  
•
Revoca�on of Consent. You may have the right to block or withdraw consent to the  
processing of certain personal data (without affec�ng the lawfulness of processing based  
on consent before its withdrawal). If you revoke your consent for the processing of  
personal data, we may no longer be able to provide you our products or services. We may  
retain personal data in respect of which you are revoked consent to meet our statutory  
obliga�ons, dispute resolu�on, troubleshoo�ng, and other valid legal or business reasons.  
We may in our discre�on anonymize your personal data in which case it is no longer  
personal data.  
•
•
Portability. You have the right, in certain circumstances, to request that we provide your  
Personal Data to you in a format that can be transferred to another en�ty.  
Restrict Processing. You have the right, in certain circumstances, to request that we limit  
our processing of your Personal Data if you are contes�ng the accuracy of your personal  
data; asser�ng that our processing is unlawful; asser�ng that we need to keep the  
informa�on for reasons related to the establishment, exercise, or defense of legal claims,  
or you object to our processing.  
•
Object. You may object to our processing if we are processing your personal data based  
on legi�mate interests, use your personal data for direct marke�ng, or process your  
personal data for purposes of scien�fic or historical research and sta�s�cs. You can opt-  
out at any �me from receiving direct marke�ng from us. You can do so by clicking the  
unsubscribe link at the botom of any email you receive from us, by submi�ng a request  
as set out in Sec�on 11, Contact Us, above or by wri�ng to Topgolf (or the relevant  
corporate affiliate) at the address in Sec�on 11. If you do opt-out of receiving promo�onal  
and marke�ng messages, we can s�ll contact you regarding your membership, such as  
your status and ac�vity updates, survey requests in respect of products and services we  
have provided to you a�er you have visited our Loca�ons (if permited under applicable  
law), booked confirma�ons, or to respond to your inquiries or complaints, and similar  
communica�ons.  
•
Cookies. You can review your Internet browser se�ngs, typically under the sec�ons  
“Help” or "Internet Op�ons," and use our cookie se�ngs by clicking the link in the footer  
�tled “Manage Cookie Preferences” to exercise choices you have for certain cookies,  
including for interest-based adver�sing. If you disable or delete certain non-essen�al  
cookies, you might not be able to access or use important func�ons or features of this Site  
or services, and you may have to re-enter your log-in details. Please note you may also  
s�ll receive adver�sements from the relevant ad serving company you opted out of, but  
the ads will not be tailored to your interests. For our Applica�ons (if available), please  
review your device se�ngs or third party tools available.  
Please note, if you elect to exercise one of your choices listed above, you will not receive  
discriminatory treatment by us for exercising your privacy rights that are conferred upon you by  
law.  
If you need to exercise any of your rights, please contact us at the contact details set out above  
(see Sec�on 11, Contact Us). To process your request, we may need to ask you for addi�onal  
informa�on or personal data to correctly find you in our systems.  
If you are an authorized agent ac�ng on behalf of an individual, you must atach a completed  
authorized agent designa�on form or power of atorney indica�ng that you have the authority to  
act on behalf of the individual in respect of whom the rights are being exercised and if you are  
business, proof of your business registra�on evidencing that you are authorized to conduct  
business in the relevant country.  
We will respond to your request in the �me periods permited by applicable law. We may charge  
a reasonable fee if we receive mul�ple requests for the same personal data or if your request in  
manifestly unfounded.  
Automated Decision-making  
For residents of the UK and the EEA, we do not use automated decision-making without human  
interven�on, including profiling, in a way that produces legal effects concerning you or otherwise  
significantly affects you.  
Third Party Adver�sing  
As discussed above, we work with certain third party adver�sing companies in connec�on with  
our online adver�sing and those companies may set cookies or other tracking technologies in  
connec�on with providing adver�sing related services to us. The EDAA has developed a guide to  
online behavioral adver�sing and has developed an opt-out page to manage online behavioral  
adver�sing preferences with par�cipa�ng EDAA member companies available for UK and EU  
residents at htps://www.youronlinechoices.com/.  
Users Younger Than Age 16  
Our Websites and Applica�ons are directed to persons in the EEA who are at least sixteen (16)  
years of age, and we do not knowingly collect any personal data from children in the EEA younger  
than the age of sixteen (16) years.  
If a parent or guardian in the EEA is made aware that a child under the age of sixteen (16) years  
has provided us with personal data through any point of contact, please call us at +1 (833) 554-  
0955 or write to us at the contact details above, and we will delete the personal data. If we have  
actual knowledge that personal data about a person in the EEA younger than the age of sixteen  
(16) years has been collected without parental/guardian consent, then we will take the  
appropriate steps to delete such personal data.  
Right to Lodge a Complaint  
EU and UK residents have the right to lodge a complaint about our data collec�on and processing  
ac�ons with the Informa�on Commissioner’s Office (“ICO”) in UK and the relevant na�onal  
supervisory authority where you reside in the EU, if you believe we have not resolved your  
concerns. Contact details for UK’s ICO are available here. Contact details for na�onal supervisory  
authori�es in the EU are available here.  
d. No�ce To South Korean Residents  
Certain specific privacy rights apply to you if you are a South Korean resident. These are set out in  
the following sec�ons.  
Details of third par�es with whom we share your informa�on  
If you are a South Korean resident, you may request informa�on from us about how we may share  
certain categories of your personal data with third par�es. We may provide third par�es with  
personal data as set forth below:  
Contact  
Informa�on for  
Personal Data  
Third party  
Recipients /  
Loca�on  
Method of  
Transfer  
Personal Data Collected, Purposes, and Reten�on  
Related Inquiries  
CyberSource  
Corpora�on  
P.O. Box 8999  
San Francisco, CA  
Authorize.net / 94128  
United States ATTN: Data Use  
Authorize.net is a payment processor Service  
Provider. Your registra�on informa�on will be  
processed for the period necessary to fulfill the  
purposes outlined in this Privacy No�ce and in  
accordance with applicable law.  
Data transfer  
agreement.  
and Privacy Office  
Fax: (650) 286-  
6547  
OR  
 
CyberSource  
Limited  
P.O. Box 3073  
Reading RG1 9YB  
United Kingdom  
ATTN: Compliance  
Officer  
Fax: +44 (0)118 990  
7301  
Amazon.com, Inc. is a cloud Service Provider. Your  
general personal data will be processed by  
Amazon.com, Inc. for storage purposes for the  
Customer Service  
PO Box 81226  
Amazon.com,  
Inc. / United  
States  
Data transfer  
Seatle, WA 98108- period necessary to fulfill the purposes outlined in agreement.  
1226, United States this Privacy No�ce and in accordance with  
applicable law.  
Transfer of Informa�on Overseas  
Our computer systems are currently based in the United States, so at the �me the personal data  
detailed above is collected and processed for the above-men�oned purposes; it is maintained by  
us in the United States. We provide appropriate protec�ons for cross-border transfers as  
required by law for interna�onal data transfers, including the Act on Promo�on of Informa�on  
and Communica�ons Network U�liza�on and Informa�on Protec�on of the Republic of Korea.  
Collec�on of Opinions and Handling of Complaints  
If you have any ques�ons regarding this Privacy No�ce, you may raise your ques�ons with us as  
detailed above (see Sec�on 11, Contact Us).  
13. No�ce to California Residents  
This California Privacy Notice is effective as of June 30, 2023.  
This California Privacy No�ce supplements the informa�on contained in Topgolf’s Privacy No�ce and  
applies only to California residents. This California Privacy No�ce sets forth the disclosures and rights for  
California Consumers regarding their personal informa�on, as required by the California Consumer  
Privacy Act of 2018 (“CCPA”), the California Privacy Rights Act of 2020 (“CPRA”), and any implemen�ng  
regula�ons adopted thereunder. Any terms (including defined capitalized terms) used in this California  
Privacy No�ce have the same meanings given in the CCPA, CPRA, and the associated regula�ons, unless  
otherwise defined.  
EXERCISING YOUR CALIFORNIA ACCESS, DELETION, AND DO NOT SELL RIGHTS  
If you are a California Consumer, you have the right to request: (1) that we disclose to you what personal  
informa�on we collect, use, disclose, and sell, including the right to request that we provide to you the  
 
categories and specific pieces of personal informa�on we have collected about you (“Right to Know”);  
(2) that we delete the personal informa�on we collect about you (“Right to Delete”); (3) that we correct  
inaccurate personal informa�on we hold about you (“Right to Correct”), (4) to opt-out from the sharing  
of your personal informa�on to a third party for cross-context behavioral adver�sing (i.e., targeted  
adver�sing) (“Right to Opt-Out of Sharing”), and (5) to opt-out from the sale of their personal  
informa�on (“Right to Opt-Out of Sale”), all subject to the meanings and excep�ons set forth in the  
CCPA and CPRA. More informa�on on each of these rights is below.  
In your request, you must provide enough informa�on to allow us to verify you are the person about  
whom we collected personal informa�on, or their authorized representa�ve. You must also describe  
your request with enough detail so that we can understand, evaluate, and respond to it. We cannot  
respond to your request if we cannot verify your iden�ty. Making such a request does not require you to  
create an account with us, and we will only use the informa�on you provide in a request to verify your  
iden�ty.  
Verifying Your Requests  
We will take reasonable steps to verify your iden�ty based upon the informa�on you provide and the  
type of request you are making.  
When you exercise your Right to Know, Right to Delete, or Right to Correct, we may ask that you provide  
us with informa�on, beyond your full name, in order to verify your iden�ty and fulfill your request. If we  
are unable to verify that the individual submi�ng the request is the same individual about whom we  
have collected informa�on (or someone authorized by that individual to act on their behalf), we will not  
be able to process the request.  
Agents  
If you are an authorized representa�ve submi�ng a request on a user’s behalf, please complete the  
applicable request per the instruc�ons below. You may also make a request on behalf of your minor  
child. We will follow up to request a signed, writen permission signed by the individual who is the  
subject of the request authorizing you to make the request on their behalf. The writen permission must  
state your full legal name, the full legal name of the individual who is the subject of the request and  
needs to be clear about the permission granted. Alterna�vely, you may submit a copy of a power of  
atorney under Probate Code sec�ons 4000-4465. In either case, please also indicate the nature of your  
request. The consumer’s iden�ty, in addi�on to your own, will need to be independently verified in order  
for us to be able to fulfill your request. We may also ask the consumer to directly confirm with us that  
they provided you permission to submit a request. Please keep in mind that if we do not receive  
adequate proof that you are authorized to act on the consumer’s behalf, we may deny the request.  
Requests to Know  
California Consumers have the right to know what informa�on we have collected about them (the  
categories and the specific pieces of informa�on).  
If you are a California Consumer and would like to exercise your Right to Know, please submit your  
request by comple�ng this form or by calling us toll-free at (833) 554-0955.  
In order to have us provide specific pieces of informa�on, we may require a signed declara�on under  
penalty of perjury that you are the consumer whose personal informa�on is the subject of the request.  
Requests to Delete  
California Consumers have the right to request that we delete personal informa�on we have collected  
from them. If you are a California Consumer and would like to exercise your Right to Delete, please  
submit your request by comple�ng this form or by calling us toll-free at (833) 554-0955.  
Please note that as part of the verifica�on process, once you submit a request to delete, we may follow  
up and require you to confirm that you want your informa�on deleted.  
Right to Correct Inaccurate Informa�on  
California Consumers have the right to request that we correct inaccurate informa�on we hold about  
them. If you are a California Consumer and would like to exercise your Right to Correct, please submit  
your request by comple�ng this form or by calling us toll-free at (833) 554-0955.  
Do Not Sell or Share  
Right to Opt-Out Of Sharing  
California Consumers have the right to opt-out of the sharing of their personal informa�on to a third  
party for cross-context behavioral adver�sing (i.e., targeted adver�sing), whether or not for monetary or  
other valuable considera�on. Topgolf addi�onally shares your personal informa�on with its corporate  
affiliates which may be considered “sharing” under the CCPA and CPRA. If you are a California Consumer  
and would like exercise your Right to Opt-Out of Sharing, please submit your request by comple�ng this  
form.  
Right to Opt-Out of Sale  
California Consumers have the right to opt-out of the sale of their personal informa�on. Topgolf shares  
your personal informa�on with its corporate affiliates which may be considered “sales” under the CCPA  
and CPRA. If you are a California Consumer and would like exercise your Right to Opt-Out of Sale, please  
submit your request by comple�ng this form.  
Other Important Information for Do Not Sell or Share  
Topgolf engages in online adver�sing prac�ces (and certain analy�cs or similar ac�vi�es), which may be  
considered a “sale” or “share” for cross-context behavioral adver�sing under the CCPA and CPRA. To  
disable sharing through Cookies set by 3rd par�es that may be considered “sales” or “sharing” under the  
CCPA and CPRA, please click on the link in the footer �tled “Manage Cookie Preferences”. In addi�on, the  
Digital Adver�sing Alliance also offers tools for California consumers to send requests under the CCPA  
and CPRA to opt out of the sale of personal informa�on by some or all of the par�cipa�ng companies.  
Right to Limit the Use and Disclosure of Sensi�ve Personal Informa�on  
Under the CPRA Regula�ons, a business must only provide the Right to Limit the Use and Disclosure of  
sensi�ve personal informa�on when such use is not collected or processed for the purpose of inferring  
characteris�cs about a consumer, or does not fall under certain statutory excep�ons, pursuant to CPRA  
§1798.121. Topgolf’s use and disclosure of sensi�ve personal informa�on is not used for such purpose  
and/or falls within the statutory excep�ons, and we therefore do not offer this right at this �me.  
Data Reten�on  
We will retain all categories of personal informa�on described in this California Privacy No�ce as set  
forth above in Sec�on 8, Reten�on and Destruc�on of Your Personal Data of this Privacy No�ce.  
Users Younger than Age 16  
Topgolf does not knowingly Sell or Share personal informa�on of users younger than 16 years of age.  
Right to Non-Discrimina�on for the Exercise of a Consumer’s Privacy Rights  
California consumers have the right not to receive discriminatory treatment for exercising CCPA and  
CPRA rights. We will not discriminate against you for exercising any of your CCPA and CPRA rights.  
Notice of Financial Incentive  
Under California regula�on, certain programs we offer that provide benefits to consumers may be  
considered financial incen�ve programs. We may collect personal informa�on from you in connec�on  
with these programs, for example contact informa�on (name, email address, residen�al address) and  
certain commercial informa�on for a number of reasons, including to administer the program, contact  
you with regard to your account (if any), to provide the benefits to you, to beter serve you, and to fulfill  
your requests associated with the program.  
To opt into the programs, you may need to provide certain informa�on, register for an account and agree  
to the applicable program terms, or otherwise follow the instruc�ons associated with that applicable  
program. Please also see the terms of the program you are joining for addi�onal descrip�on of the  
program and any addi�onal requirements. Par�cipa�on in our programs is voluntarily, and you can  
withdraw at any �me.  
To the extent that we provide a program that may be considered a financial incen�ve because the  
program is directly or reasonably related the collec�on, dele�on or sale or reten�on of consumer  
personal informa�on, the value is reasonably related to the overall value we receive from the personal  
informa�on par�cipants provide specific to the program minus the costs and expenses we incur in  
providing the program.  
In addi�on to the below, we may collect and/or use addi�onal types of informa�on and will do so a�er  
providing no�ce to you and obtaining your consent to the extent such no�ce and consent is required by  
the CCPA and CPRA.  
PERSONAL INFORMATION WE COLLECT  
The personal informa�on we collect about you will depend upon how you use the Topgolf Offerings or  
otherwise interact with us. Accordingly, we may not collect all of the below informa�on about you.  
In addi�on to the below, we may collect and/or use addi�onal types of informa�on and will do so a�er  
providing no�ce to you and obtaining your consent to the extent such no�ce and consent is required by  
the CCPA and CPRA.  
Category of Personal  
Informa�on Collected Sources from  
which the  
Categories of  
Business or  
Commercial  
Purpose(s) for  
which  
Categories of Third  
Par�es to whom this Third Par�es to  
type of Personal  
Informa�on is  
Categories of  
Whom this  
Type of  
Informa�on was  
Collected  
Informa�on is  
Collected  
Disclosed for a  
Business Purpose  
Personal  
Informa�on is  
Sold or Shared  
Iden�fiers  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies.  
We may disclose this  
type of informa�on  
to:  
This category includes  
information such as  
name, contact  
information, and  
online or device  
identifiers.  
To allow you  
to par�cipate  
in the Topgolf  
Offerings, and  
features we  
offer  
Other users  
Consumers  
Third party  
adver�sing,  
analy�cs, and  
other marke�ng  
business  
partners may  
have access to  
this data,  
including to  
beter serve  
you more  
relevant and  
some�mes  
loca�on-based  
adver�sements,  
and this may be  
considered a  
“sale” or  
“share” under  
CCPA and CPRA  
under certain  
circumstances.  
The Topgolf  
Callaway Brands  
Family of  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
Companies  
To respond to  
your requests  
(e.g., support,  
feedback)  
Service Providers  
Cookies and  
tracking  
technologies  
Third par�es  
who deliver our  
communica�ons  
To develop  
and improve  
our products,  
services, and  
marke�ng  
Social Sites  
Internet service  
providers  
Applicants  
for  
employment  
Social Sites  
programs  
Payment  
processors and  
financial  
Third party  
business  
partners,  
such as data  
analy�cs  
providers,  
adver�sing  
networks, or  
joint  
marke�ng  
partners  
To  
communicate  
with you and  
tailor  
content, ads,  
and offers  
ins�tu�ons  
Third par�es we  
partner with for  
contests,  
sweepstakes, or  
promo�ons  
In connec�on  
with your  
purchases  
and for  
customer  
service  
Third party  
adver�sing and  
analy�cs  
companies  
To operate  
and protect  
our Topgolf  
Offerings  
Third par�es  
who may acquire  
your informa�on  
as a result of a  
merger,  
acquisi�on or  
other ownership  
transi�on  
To display  
your first and  
last name  
and/or  
username on  
leaderboards  
at Topgolf  
Offerings and  
Social Sites  
Third par�es or  
affiliated  
companies when  
you agree to or  
request that we  
share your  
To process  
payments  
informa�on with  
them  
To process  
your  
employment  
applica�on  
and prepare  
related  
governmental  
and internal  
sta�s�cs  
Other third  
par�es  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
reports  
proceedings  
(such as  
pursuant to  
subpoenas or  
court orders)  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
Privacy  
No�ce  
Any categories of  
“personal  
informa�on”  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies.  
We may disclose this  
type of informa�on  
to:  
described in  
subdivision (e) of  
Sec�on 1798.140  
To allow you  
to par�cipate  
in the Topgolf  
Offerings and  
features we  
offer  
Other users  
Consumers  
Third party  
adver�sing,  
analy�cs, and  
other marke�ng  
business  
partners may  
have access to  
this data,  
including to  
beter serve  
you more  
relevant and  
some�mes  
loca�on-based  
adver�sements,  
and this may be  
considered a  
“sale” or  
“share” under  
CCPA and CPRA  
under certain  
circumstances.  
The Topgolf  
Callaway Brands  
Family of  
This category  
includes name,  
address, and  
phone number,  
information about  
your employment  
or education, and  
other categories  
of information  
classified as  
The Topgolf  
Callaway  
Brands  
Companies  
Family of  
Companies  
Cookies and  
tracking  
To respond to  
your requests  
(e.g., support,  
feedback)  
Service Providers  
Internet service  
providers  
technologies  
Social Sites  
To develop  
and improve  
our products,  
services, and  
marke�ng  
Social Sites  
“personal” under  
this California  
law.  
Applicants  
for  
employment  
Payment  
processors and  
financial  
programs  
ins�tu�ons  
Third party  
business  
partners,  
such as data  
analy�cs  
providers,  
adver�sing  
networks, or  
joint  
marke�ng  
partners  
To  
Third par�es we  
partner with for  
contests,  
sweepstakes, or  
promo�ons  
communicate  
with you and  
tailor  
content, ads,  
offers  
Third party  
adver�sing and  
analy�cs  
In connec�on  
with your  
purchases  
and for  
companies  
customer  
service  
Third par�es  
who may acquire  
your informa�on  
as a result of a  
merger,  
acquisi�on or  
other ownership  
transi�on  
To operate  
and protect  
our Topgolf  
Offerings  
to display  
your first and  
last name  
and/or  
username on  
leaderboards  
at our Topgolf  
Offerings and  
Social Sites  
Third par�es or  
affiliated  
companies when  
you agree to or  
request that we  
share your  
To process  
payments  
informa�on with  
them  
To process  
your  
employment  
applica�on  
and prepare  
related  
governmental  
and internal  
sta�s�cs  
Other third  
par�es  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
proceedings  
(such as  
reports  
pursuant to  
subpoenas or  
court orders)  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
Privacy  
No�ce  
Characteris�cs of  
protected  
classifica�ons  
under California  
or federal law  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on for  
job applicants:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
We may disclose this  
type of informa�on  
to:  
The Topgolf  
Callaway Brands  
Consumers  
This category  
includes  
information such  
as age, sex  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
For  
Family of  
Companies  
prospec�ve  
employees,  
background  
screening to  
assess  
applica�ons  
for  
Service Providers  
(including  
gender), national  
origin, citizenship,  
and marital  
status.  
Third par�es  
who may acquire  
your informa�on  
as a result of a  
merger,  
Applicants  
for  
employment  
employment  
To process  
your  
employment  
applica�on  
and prepare  
related  
acquisi�on or  
other ownership  
transi�on  
Third par�es or  
affiliated  
governmental  
and internal  
sta�s�cs  
companies when  
you agree to or  
request that we  
share your  
reports  
informa�on with  
them  
For  
consumers,  
we may use  
this type of  
informa�on  
to perform  
market  
Other third  
par�es  
(including  
government or  
regulatory  
research that  
allows  
Topgolf to  
beter  
understand  
its  
agencies) as  
required by law  
or in connec�on  
with court  
proceedings  
(such as  
demographic  
market  
pursuant to  
subpoenas or  
court orders)  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
consistent  
with this  
Privacy  
No�ce  
Commercial  
informa�on  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
We may disclose this  
type of informa�on  
to:  
This category  
includes, for  
example,  
To allow you  
to par�cipate  
in the Topgolf  
Offerings and  
features we  
offer  
The Topgolf  
Callaway Brands  
Family of  
Consumers  
Third party  
payment  
adver�sing,  
analy�cs, and  
other marke�ng  
business  
partners may  
have access to  
this data,  
including to  
beter serve  
you more  
relevant and  
some�mes  
loca�on-based  
adver�sements,  
and this may be  
considered a  
“sale” or  
“share” under  
CCPA and CPRA  
under certain  
circumstances.  
information you  
provide for goods,  
services, customer  
service records,  
and information  
about the  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
Companies  
Social Sites  
In connec�on  
with your  
purchases  
and for  
customer  
service  
Service Providers  
products you  
have purchased.  
Third party  
business  
partners,  
such as data  
analy�cs  
providers or  
joint  
Third par�es we  
partner with for  
contests,  
sweepstakes, or  
promo�ons  
To  
communicate  
with you and  
tailor  
content, ads,  
offers  
Third party  
adver�sing and  
analy�cs  
marke�ng  
partners  
companies  
Third par�es  
who may acquire  
your informa�on  
as a result of a  
merger,  
To operate  
and protect  
our Topgolf  
Offerings  
acquisi�on or  
other ownership  
transi�on  
To process  
payments  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
Third par�es or  
affiliated  
companies when  
you agree to or  
direct us to  
share your  
informa�on with  
them  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
Payment  
processors and  
financial  
ins�tu�ons  
with your  
consent or as  
consistent  
with this  
Privacy  
Other third  
par�es  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
No�ce  
proceedings  
(such as  
pursuant to  
subpoenas or  
court orders)  
Internet or other  
electronic  
network ac�vity  
informa�on  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
We may disclose this  
type of informa�on  
to:  
To allow you  
to par�cipate  
in the online  
Topgolf  
Offerings and  
features we  
offer  
The Topgolf  
Callaway Brands  
Family of  
This category  
includes  
Consumers  
Third party  
adver�sing,  
analy�cs, and  
other marke�ng  
business  
partners may  
have access to  
this data,  
including to  
beter serve  
you more  
relevant and  
some�mes  
loca�on-based  
adver�sements,  
and this may be  
considered a  
“sale” or  
“share” under  
CCPA and CPRA  
under certain  
circumstances.  
information about  
the web browser  
and operating  
system you are  
using, the website  
or ad that  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
Companies  
Internet service  
providers  
To develop  
and improve  
our products,  
services, and  
marke�ng  
programs  
to operate  
and protect  
our online  
Topgolf  
Social Sites  
referred you to  
the Topgolf  
Cookies and  
tracking  
technologies  
Service Providers  
Offerings, areas  
of the Topgolf  
Offerings that you  
visited, and terms  
entered into a  
search engine  
that led you to  
the Topgolf  
Third party  
adver�sing and  
analy�cs  
Social Sites  
Third party  
business  
partners,  
such as data  
analy�cs  
providers or  
adver�sing  
networks  
companies  
Third par�es  
who may acquire  
your informa�on  
as a result of a  
merger  
acquisi�on or  
other ownership  
transi�on  
Offerings  
Offerings  
To  
communicate  
with you and  
tailor  
content, ads,  
offers  
Third par�es or  
affiliated  
companies when  
you agree to or  
To process  
your  
employment  
applica�on  
and prepare  
related  
governmental  
and internal  
sta�s�cs  
direct us to  
share your  
informa�on with  
them  
reports  
Other third  
par�es  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
proceedings  
(such as  
For other  
purposes  
described to  
you at the  
�me of  
pursuant to  
subpoenas or  
court orders).  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
Privacy  
No�ce  
Geoloca�on data  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
We may disclose this  
type of informa�on  
to:  
This is specific  
loca�on, e.g.,  
longitude/la�tude  
coordinates from  
a global  
posi�oning  
system (GPS).  
To allow you  
to par�cipate  
in the Topgolf  
Offerings and  
features we  
offer  
Other users  
Consumers  
Third party  
adver�sing,  
analy�cs, and  
other marke�ng  
business  
partners may  
have access to  
this data,  
including to  
beter serve  
you more  
relevant and  
some�mes  
The Topgolf  
Callaway Brands  
Family of  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
Companies  
To  
Service Providers  
communicate  
with you and  
tailor  
content, ads,  
offers  
Cookies and  
tracking  
technologies  
Third party  
adver�sing and  
analy�cs  
companies  
To operate  
and protect  
loca�on-based  
adver�sements,  
the Topgolf  
Offerings  
Third par�es  
who may acquire considered a  
and this may be  
your informa�on  
as a result of a  
merger,  
acquisi�on or  
other ownership  
transi�on  
“sale” or  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
“share” under  
CCPA and CPRA  
under certain  
circumstances.  
Third par�es or  
affiliated  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
companies when  
you agree to or  
direct us to  
share your  
informa�on with  
them  
Other third  
par�es  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
Privacy  
No�ce.  
proceedings  
(such as  
pursuant to  
subpoenas or  
court orders)  
Audio, electronic,  
visual, thermal,  
olfactory, or  
similar  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
We may disclose this  
type of informa�on  
to:  
informa�on  
To allow you  
to par�cipate  
in the Topgolf  
Offerings and  
features we  
offer  
Other users  
Consumers  
This category  
includes, for  
example, images,  
video, or audio  
recordings.  
Third party  
advertising,  
analytics, and  
other  
marketing  
business  
partners may  
have access to  
this data,  
The Topgolf  
Callaway Brands  
Family of  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
Companies  
To operate  
and protect  
the Topgolf  
Offerings  
Service Providers  
Social Sites  
Applicants  
for  
employment  
Third par�es  
who may acquire better serve  
including to  
To process  
your  
employment  
applica�on  
and prepare  
related  
governmental  
and internal  
sta�s�cs  
your informa�on  
as a result of a  
merger,  
acquisi�on or  
other ownership  
transi�on  
you more  
relevant and  
sometimes  
location-based  
advertisements,  
and this may be  
considered a  
“sale” or  
Social Sites  
Third par�es or  
affiliated  
reports  
“share” under  
companies when CCPA and CPRA  
To comply  
with the law  
and protect  
us, our  
you agree to or  
direct us to  
share your  
under certain  
circumstances.  
informa�on with  
consumers or  
the general  
public  
them  
Other third  
par�es  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
proceedings  
(such as  
pursuant to  
subpoenas or  
court orders)  
Privacy  
No�ce.  
Professional or  
employment-  
related  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
We may disclose this  
type of informa�on  
to:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
informa�on  
To process  
your  
employment  
applica�on  
and prepare  
related  
The Topgolf  
Callaway Brands  
Family of  
This category  
includes job  
applications and  
current and/or  
past employers.  
Applicants  
for  
employment  
Companies  
Service Providers  
governmental  
and internal  
Third par�es  
who may acquire  
sta�s�cs  
reports  
your informa�on  
as a result of a  
merger,  
acquisi�on or  
other ownership  
transi�on  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
Third par�es or  
affiliated  
companies when  
you agree to or  
direct us to  
share your  
informa�on with  
them  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
Other third  
par�es  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
proceedings  
(such as  
Privacy  
No�ce  
pursuant to  
subpoenas or  
court orders)  
Educa�on  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
We may disclose this  
type of informa�on  
to:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
Informa�on  
This category  
includes  
information that  
is not publicly  
available  
personally  
identifiable  
information as  
defined in the  
Family  
Educational  
Rights and  
Privacy Act (20  
U.S.C. Sec. 1232g;  
34 C.F.R. Part 99)  
To process  
your  
employment  
applica�on  
and prepare  
related  
governmental  
and internal  
sta�s�cs  
The Topgolf  
Callaway Brands  
Family of  
Applicants  
for  
employment  
Companies  
Service Providers  
Third par�es  
who may acquire  
your informa�on  
as a result of a  
merger,  
reports  
To comply  
with the law  
acquisi�on or  
and protect  
us, our  
other ownership  
transi�on  
consumers or  
the general  
public  
Third par�es or  
affiliated  
companies when  
you agree to or  
direct us to  
share your  
informa�on with  
them  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
Other third  
par�es  
(including  
government  
agencies) as  
required by law  
or in connec�on  
with court  
Privacy  
No�ce.  
proceedings  
(such as  
pursuant to  
subpoenas or  
court orders)  
Inferences drawn  
from any of the  
informa�on  
iden�fied above  
to create a profile  
about a  
We may collect  
this type of  
informa�on  
from:  
We may use this  
type of  
informa�on:  
The Topgolf  
Callaway  
Brands Family  
of Companies  
We may disclose this  
type of informa�on  
to:  
To allow you  
to par�cipate  
in the online  
Topgolf  
Offerings and  
features we  
offer  
The Topgolf  
Callaway Brands  
Family of  
Companies  
Service Providers  
Consumers  
Third party  
consumer  
adver�sing,  
analy�cs, and  
other marke�ng  
business  
partners may  
have access to  
this data,  
including to  
beter serve  
you more  
relevant and  
some�mes  
The Topgolf  
Callaway  
Brands  
Family of  
Companies  
These inferences  
may relate to  
your perceived  
interests,  
preferences,  
characteristics, or  
behavior.  
Third par�es we  
partner with for  
contests,  
sweepstakes, or  
promo�ons  
To develop  
and improve  
our products,  
services, and  
marke�ng  
Cookies and  
tracking  
technologies  
Social Sites  
Social Sites  
programs  
loca�on-based  
adver�sements,  
and this may be  
considered a  
Third party  
adver�sing and  
Applicants  
for  
employment  
To  
communicate  
with you and  
tailor  
analy�cs  
companies  
“sale” or  
Third party  
business  
partners,  
such as data  
analy�cs  
providers,  
adver�sing  
networks, or  
joint  
marke�ng  
partners  
content, ads,  
and offers  
to operate  
and protect  
our online  
Topgolf  
“share” under  
CCPA and CPRA  
under certain  
Third par�es  
who may acquire circumstances.  
your informa�on  
as a result of a  
merger,  
acquisi�on or  
other ownership  
transi�on  
Offerings  
To operate  
and protect  
the Topgolf  
Offerings  
Third par�es or  
affiliated  
To process  
your  
employment  
applica�on  
and prepare  
related  
companies when  
you agree to or  
direct us to  
share your  
informa�on with  
them  
governmental  
and internal  
sta�s�cs  
Other third  
par�es  
(including  
reports  
government  
agencies) as  
required by law  
or in connec�on  
with court  
proceedings  
(such as  
pursuant to  
subpoenas or  
court orders)  
To comply  
with the law  
and protect  
us, our  
consumers or  
the general  
public  
For other  
purposes  
described to  
you at the  
�me of  
collec�on or  
otherwise  
with your  
consent or as  
consistent  
with this  
Privacy  
No�ce  
Contact for More Informa�on  
You can contact us for more informa�on by wri�ng to us at Topgolf, Atn: Privacy Team, 8750 N. Central  
Expressway, Suite 1200 Dallas, U.S.A. TX 75231.  
b. Other California Privacy Rights  
California Civil Code Sec�on 1798.83 permits residents of California to request certain details about how  
their personal informa�on has been shared during the calendar year with third par�es for those third  
par�es’ own direct marke�ng purposes, unless the business permits California residents to opt in to, or  
opt out of, this type of sharing. Topgolf qualifies for this alterna�ve op�on. As noted above, we will not  
share personal informa�on about you with third par�es for their own direct marke�ng purposes without  
first offering you choice (opt-in or opt-out).  
If you are a California resident and have ques�ons about our prac�ces with respect to sharing personal  
informa�on with third par�es for their direct marke�ng purposes and your ability to exercise choice,  
please submit your request by calling toll-free at (833) 554-0955 or wri�ng to us at the following mailing  
address: Topgolf, Atn: Privacy Team, 8750 N. Central Expressway, Suite 1200 Dallas, U.S.A. TX 75231. You  
must put the statement “Your California Privacy Rights” at the top of your leter. You must include your  
name, street address, city, state, and zip code. We are not responsible for no�ces that are not labeled or  
sent properly, or for those no�ces which do not have complete informa�on.